helpscout.com

DR 87by AhrefsMedium Opportunity · 57/100

About

Discover the 8 best FAQ software and compare their features and pricing to find the option that's the best fit for your support team.

Categorycomputers_electronics_and_technology/graphics_multimedia_and_web_design

Top 246,378

Global Rank

United States 44%

Top Market

+2%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

215,723

↑2.2% vs last month

Bounce Rate

50.7%

Pages / Visit

1.6

Avg. Session

43s

Domain Age

16.8 years

Traffic

#246,378Global Rank

#133,174Country Rank (840)

#977Category Rank · Graphics_Multimedia_and_Web_Design

Traffic Trend

↑2.2%

Traffic Sources

Organic Search

36.7%

Direct

50.8%

Social

1.9%

Referral

7.6%

Paid

1.2%

1.8%

Strong brand recognition: 50.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

43.8%

🇳🇱NetherlandsNL

6.3%

🇨🇦CanadaCA

3.5%

🇮🇳IndiaIN

3.4%

🇦🇺AustraliaAU

3.1%

Top 3 countries account for 53.6% of traffic

SEO & Keywords

Top Keywords

Keyword
help	176.3K	$1.65	$910
helpscout	17.8K	$21.27	$28.9K
help scout	11.4K	$15.87	$13.1K
help scout api	610	$0.00	$910
helpscout pricing	520	$38.37	$370

SERP Rankings

Keyword			Ranking URL
customer service	#8	📄	www.helpscout.com/blog/customer-service-vs-customer-support/	55,630	$2.39
helpscout	#1	🏠	www.helpscout.com/	15,430	$17.36
help scout	#1	🏠	www.helpscout.com/	9,640	$13.07
customer service skills	#6	📄	www.helpscout.com/blog/customer-service-skills/	3,420	$0.52
draft ai	#6	📄	docs.helpscout.com/article/1570-ai-drafts	1,800	$0.23

Business & Domain

Domain Information

RegistrarAmazon Registrar, Inc.

Registered2009-08-19

Expires2026-08-19

Name ServersNS-1110.AWSDNS-10.ORG, NS-1677.AWSDNS-17.CO.UK

Growth Readout

Direct traffic at 51% — strong brand recognition

3 tracked competitors in this category — competitive landscape is well-defined

How does helpscout.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.