homedepot.com
DR 90by AhrefsMedium Opportunity · 60/100
34y1992-08-03Domain Age
222.0M+14%Monthly Visits
Search 55%United States 98%Primary Channel
1Competitors

Product Identity

About

Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.

Categoryhome_and_garden/home_and_garden

Product Identity · Insight

Operating for 34 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

221,993,872

14.4% vs last month

Bounce Rate

34.6%

Pages / Visit

5.6

Avg. Session

5m 15s

Domain Age

33.8 years

#128Global Rank
#36Country Rank (840)
#1Category Rank · Home_and_Garden
Traffic Trend
14.4%

Growth Profile · Insight

Monthly visits of 222.0M with 5m15s average session. A moderate bounce rate (35%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
55.5%
Direct
26.6%
Social
3.1%
Referral
2.2%
Paid
10.4%
Email
2.2%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.6%
🇨🇦CanadaCA
1.1%
Top 3 countries account for 99.0% of traffic — high geographic concentration
Top Keywords
Keyword
home depot8.4M$0.23$13171.2K
homedepot1.2M$0.23$2177.3K
the home depot210.3K$0.27$428.6K
home depot careers109.3K$1.28$348.6K
home depot near me96.2K$0.24$222.7K

Acquisition Engine · Insight

Heavily search-dependent (55%) and geographically concentrated in United States (98%) — dual concentration risk from algorithm changes and regional market shifts.

How does homedepot.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nextdoor.com favicon

nextdoor.com

nextdoor.com

🔗 2 keyword overlap

Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.

182.1M/mo+9%Feb 2004

Shares 2 keywords including "home depot"

Competitive Landscape · Insight

Competes with 1 products. Closest competitor nextdoor.com shares 2 keywords at 182.1M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report