houseofcolour.com
Medium Opportunity · 54/100
23y2004-02-21Domain Age
73.6K-6%Monthly Visits
Search 67%United States 89%Primary Channel
5Competitors

Product Identity

About

Colour, Seattle

Categorylifestyle/fashion_and_apparel

Colour, Seattle

7votes

Product Identity · Insight

A lifestyle/fashion_and_apparel product operating for 23 years. Has ProductHunt presence (7 upvotes). No public revenue data.

Growth Profile

Monthly Visits

73,574

6.1% vs last month

Bounce Rate

39.8%

Pages / Visit

3.2

Avg. Session

1m 43s

Domain Age

22.5 years

#415,312Global Rank
#95,846Country Rank (840)
#3,002Category Rank · Fashion_and_Apparel
Traffic Trend
6.1%

Growth Profile · Insight

Monthly visits of 73.6K with 1m43s average session. A moderate bounce rate (40%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
66.3%
Direct
11.7%
Social
2.4%
Referral
10.3%
Paid
0.0%
Email
8.2%
Gen AI
1.0%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
88.7%
🇮🇳IndiaIN
4.6%
🇨🇦CanadaCA
3.4%
🇵🇰PakistanPK
1.4%
🇵🇭PhilippinesPH
1.2%
Top 3 countries account for 96.7% of traffic — high geographic concentration
Top Keywords
Keyword
color analysis20.7K$1.18$1.1K
house of color3.4K$0.67$3.6K
personal color analysis3.2K$0.86$540
house of colour1.9K$0.94$1.6K
color analysis near me1.7K$1.60$2.0K

Acquisition Engine · Insight

Heavily search-dependent (67%) and geographically concentrated in United States (89%) — dual concentration risk from algorithm changes and regional market shifts.

How does houseofcolour.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

palettehunt.com favicon
palettehunt.com

palettehunt.com

🔗 2 keyword overlap

Your season, undertone, and full color palette from photos — then see your best colors on the real you in your own AI photoshoot.

312.9K/mo+18%Sep 2024

Shares 2 keywords including "color analysis"

colorwise.me favicon
colorwise.me

colorwise.me

🔗 2 keyword overlap

With colorwise.me, you become your own stylist. Explore your personal coloring and take your beautiful palette everywhere with our top-rated mobile app.

295.2K/mo-10%Aug 2016

Shares 2 keywords including "color analysis"

mycoloranalysis.ai favicon
mycoloranalysis.ai

mycoloranalysis.ai

🔗 2 keyword overlap

Descubra suas cores mais favoráveis com análise de coloração pessoal por IA. Obtenha paletas de cores personalizadas para roupas, maquiagem e cabelo. Análise de cores online gratuita, rápida e precisa, respaldada por consultores profissionais.

34.2K/mo+7%Dec 2024

Shares 2 keywords including "color analysis"

colormebeautiful.com favicon
colormebeautiful.com

colormebeautiful.com

🔗 2 keyword overlap

Shop makeup and skincare personalized to your color season. From the pioneers of seasonal color analysis — take our free quiz or shop your season to find your perfect shades

33.5K/mo+20%Mar 1996

Shares 2 keywords including "color analysis"

chrysaliscolour.com favicon
chrysaliscolour.com

chrysaliscolour.com

🔗 2 keyword overlap

In part 2, Jennifer tells of her recent draping with SciART colour analyst, Terry Wildfong, and shares some of the advice she's received over the years, in Episode 35: Jennifer and Her Many Colour Analyses.

2.6K/mo+3%Oct 2017

Shares 2 keywords including "color analysis near me"

Competitive Landscape · Insight

Facing significant traffic gap vs palettehunt.com (4.3x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report