huffpost.com

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DR 92by AhrefsMedium Opportunity · 47/100

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Categorynews_and_media

Top 1,622

Global Rank

United States 90%

Top Market

+2%

Monthly Trend

48% Bounce

Engagement Signal

Monthly Visits

37,451,223

↑1.6% vs last month

Bounce Rate

48.2%

Pages / Visit

2.9

Avg. Session

3m 25s

Domain Age

21.3 years

Traffic

#1,622Global Rank

#387Country Rank (840)

#27Category Rank · News_and_Media

Traffic Trend

↑1.6%

Traffic Sources

Organic Search

18.1%

Direct

67.3%

Social

5.8%

Referral

4.6%

Paid

1.5%

2.7%

Strong brand recognition: 67.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

90.5%

🇨🇦CanadaCA

3.4%

Top 3 countries account for 94.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
kevin hart roast	312.0K	$1.44	$19.1K
huffington post	298.7K	$2.77	$941.3K
huffpost	214.0K	$0.93	$446.0K
huff	42.1K	$0.72	$79.6K
huffington post news	40.2K	$2.20	$56.5K

SERP Rankings

Keyword			Ranking URL
magick	#7	📄	www.huffpost.com/entry/what-is-magick-and-why-on_b_4690977	10,640	$5.05

Growth Readout

Direct traffic at 67% — strong brand recognition

Global rank top 1.6K — established player in the space

Traffic concentrated in United States (90%) — high geographic dependency

How does huffpost.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

sfgate.com

🔗 2 keyword overlap

Your San Francisco Bay Area local news source plus the latest in sports, culture, weather, food and drink, politics, real estate, Lake Tahoe and California Parks.

19.9M/mo+11%Mar 1994

Shares 2 keywords including "alysa liu"

huffpost.com vs sfgate.com →Visit Website ↗

eonline.com

🔗 2 keyword overlap

"I've used these since high school and they're the best things ever. It's better than going to the dentist. This is my favorite." Paige's pick is a top-seller with 47,600+ 5-star Amazon reviews. It has also been recommended by Selling Sunset star Chrishell Stause, The Bachelor's Catherine Giudici Lowe, and Vanderpump Rules cast member Tom Schwartz.

15.9M/mo-4%Aug 1995

Shares 2 keywords including "alysa liu"

huffpost.com vs eonline.com →Visit Website ↗

View full competitive analysis of huffpost.com →

Report based on data from May 2026

See a sample report