idp.com

DR 78by AhrefsMedium Opportunity · 60/100

About

looking to study abroad? idp is a leader in global education services, helping students achieve their international education goals.

Categoryscience_and_education/education

Top 15,721

Global Rank

Vietnam 41%

Top Market

-10%

Monthly Trend

52% Bounce

Engagement Signal

Monthly Visits

3,565,366

↓10.2% vs last month

Bounce Rate

51.9%

Pages / Visit

3.5

Avg. Session

2m 42s

Domain Age

26.1 years

Traffic

#15,721Global Rank

#832Country Rank (704)

#54Category Rank · Education

Traffic Trend

↓10.2%

Traffic Sources

Organic Search

59.4%

Direct

23.0%

Social

5.8%

Referral

5.3%

Paid

2.7%

3.8%

Geographic Distribution

DomainShare

🇻🇳VietnamVN

41.2%

🇮🇳IndiaIN

7.1%

🇨🇦CanadaCA

5.4%

🇦🇺AustraliaAU

3.7%

🇺🇿UzbekistanUZ

3.3%

Top 3 countries account for 53.7% of traffic

SEO & Keywords

Top Keywords

Keyword
ielts	335.1K	$0.57	$24.4K
idp	170.9K	$1.60	$186.8K
idp ielts	34.6K	$0.47	$57.8K
ielts idp	8.0K	$0.50	$9.7K
idp login	4.7K	$1.28	$8.0K

SERP Rankings

Keyword			Ranking URL
ielts writing task 2	#8	📄	ielts.idp.com/prepare/article-common-topics-for-ielts-writing-task-2	20,500	$0.25
ielts org	#6	🏠	ielts.idp.com/	4,190	$0.29
ielts speaking practice	#10	📄	ielts.idp.com/prepare/article-free-speaking-practice-questions	3,830	$0.40
ielts book	#7	📄	ielts.idp.com/prepare/article-ielts-books	2,400	$0.57
ielts sınavı	#4	📄	ielts.idp.com/turkey/about/ielts-exam	2,200	$0.30

Growth Readout

Global rank top 15.7K — established player in the space

How does idp.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

britishcouncil.vn

🔗 2 keyword overlap

hội đồng anh là một tổ chức quốc tế về hợp tác văn hóa và giáo dục của vương quốc anh. chúng tôi kiến tạo các cơ hội quốc tế và xây dựng niềm tin giữa người dân tại vương quốc anh và các quốc gia trên toàn thế giới.

298.2K/mo-7%

Shares 2 keywords including "ielts"

idp.com vs britishcouncil.vn →Visit Website ↗

View full competitive analysis of idp.com →

Report based on data from May 2026

See a sample report