ilovewallpaper.com

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DR 37by AhrefsMedium Opportunity · 54/100

15y2011-11-16Domain Age

74.0K-21%Monthly Visits

Search 59%United Kingdom 30%Primary Channel

4Competitors

Product Identity

About

I Love Wallpaper offers a large range of exclusive designs of murals & wallpaper online, with 5* Rated Service and finance Available.

Categoryhome_and_garden/home_and_garden

Product Identity · Insight

Operating for 15 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

73,969

↓20.6% vs last month

Bounce Rate

43.3%

Pages / Visit

2.6

Avg. Session

47s

Domain Age

14.6 years

#450,356Global Rank

#43,210Country Rank (826)

#1,398Category Rank · Home_and_Garden

Traffic Trend

↓20.6%

Growth Profile · Insight

Traffic and engagement are both deteriorating (-21% traffic, 0m47s sessions) — signals potential user churn or product-market erosion.

Acquisition Engine

Traffic Sources

Organic Search

59.4%

Direct

16.3%

Social

8.1%

Referral

4.3%

Paid

11.0%

0.8%

Geographic Distribution

DomainShare

🇬🇧United KingdomGB

30.1%

🇺🇸United StatesUS

19.9%

🇻🇳VietnamVN

4.3%

🇩🇪GermanyDE

3.2%

🇨🇦CanadaCA

3.1%

Top 3 countries account for 54.3% of traffic

Top Keywords

Keyword
wallpaper	949.1K	$0.37	$5.5K
wall paper	23.9K	$0.40	$1.0K
i love wallpaper	1.3K	$0.73	$3.1K
wallpaper i love wallpaper	500	$0.74	$590
ilovewallpaper	340	$0.83	$1.3K

SERP Rankings

Keyword			Ranking URL
beige background	#10	📄	ilovewallpaper.com/en-us/collections/beige-wallpaper?srsltid=AfmBOoqxpxee87wQp2zKbuEBudListmJNXhfNU8FpcxMAj5PJ-WaGbHv	5,890	$0.96

Acquisition Engine · Insight

Search is the primary acquisition channel (59%), ranking for 5 keywords with traffic concentrated in United Kingdom (30%). Heavy reliance on one channel creates vulnerability.

How does ilovewallpaper.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

unsplash.com

🔗 2 keyword overlap

See the best 10 free high-resolution photos of payment | 10 best free photos on Unsplash selected by Minna Q. These HD images are free to use for commercial projects.

23.8M/mo+4%May 2013

Shares 2 keywords including "wallpaper"

ilovewallpaper.com vs unsplash.com →Visit Website ↗

wallpapers.com

🔗 2 keyword overlap

Download Cartoon Krishna Flute Power wallpaper for your desktop, mobile phone and table. Multiple sizes available for all screen sizes and devices. 100% Free and No Sign-Up Required.

3.9M/mo+3%Jun 1997

Shares 2 keywords including "wallpaper"

ilovewallpaper.com vs wallpapers.com →Visit Website ↗

wallpaperdirect.com

🔗 2 keyword overlap

the world’s widest choice of designer wallpapers and fabrics delivered direct to your door. free samples by post to try before you buy.

415.0K/mo+5%May 2002

Shares 2 keywords including "wallpaper"

ilovewallpaper.com vs wallpaperdirect.com →Visit Website ↗

sandbergwallpaper.com

🔗 2 keyword overlap

Learn about our terms and conditions.

299.3K/mo+0%Aug 2014

Shares 2 keywords including "wallpaper"

ilovewallpaper.com vs sandbergwallpaper.com →Visit Website ↗

View full competitive analysis of ilovewallpaper.com →

Competitive Landscape · Insight

Facing significant traffic gap vs unsplash.com (322.3x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report