instacart.com

instacart.com

instacart.com
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DR 86by AhrefsMedium Opportunity · 60/100

About

One hour grocery delivery from Instacart

Categoryfood_and_drink/groceries
Top 748
Global Rank
United States 96%
Top Market
+9%
Monthly Trend
42% Bounce
Engagement Signal

Monthly Visits

46,762,891

↑9.3% vs last month

Bounce Rate

41.7%

Pages / Visit

5.5

Avg. Session

5m 17s

Domain Age

29.7 years

Traffic

#748Global Rank
#171Country Rank (840)
#1Category Rank · Groceries
Traffic Trend
↑9.3%
Traffic Sources
Organic Search
34.7%
Direct
44.2%
Social
3.6%
Referral
3.6%
Paid
10.1%
Email
3.8%

Strong brand recognition: 44.2% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
96.4%
🇨🇦CanadaCA
1.5%
Top 3 countries account for 98.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
walmart10.5M$0.42$242.8K
cvs1.5M$0.27$129.0K
instacart1.2M$2.67$1512.2K
kroger797.6K$1.81$215.0K
hyvee142.0K$0.48$99.7K
SERP Rankings
KeywordRanking URL
instacart#1🏠www.instacart.com/1,201,010$2.44
instacart login#1📄www.instacart.com/user_privacy/authenticate36,560$1.88
instacart login#2🏠www.instacart.com/36,560$1.88
instacart login#4🏠shoppers.instacart.com/36,560$1.88
instacart login#5📄www.instacart.com/accounts/delete36,560$1.88

Business & Domain

Domain Information
RegistrarAmazon Registrar, Inc.
Registered1996-10-31
Expires2029-10-30
Name ServersNS-132.AWSDNS-16.COM, NS-1394.AWSDNS-46.ORG

Growth Readout

Direct traffic at 44% — strong brand recognition

Global rank top 748 — established player in the space

Traffic concentrated in United States (96%) — high geographic dependency

How does instacart.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

southernliving.com

southernliving.com

🔗 2 keyword overlap

The ultimate insiders' guide to Southern culture, recipes, travel, and events. Packed with recipes, decorating tips, entertaining ideas, and travel guides, we guarantee to deliver the best of the South right to you.

29.1M/mo+3%Apr 1998

Shares 2 keywords including "costco"

instacart.com vs southernliving.com →Visit Website ↗

inc.com

inc.com

🔗 2 keyword overlap

Inc. media is the entrepreneurs source for ideas, resources and advice on how to successfully start, run and grow your business.

5.0M/mo-9%Mar 1996

Shares 2 keywords including "walmart"

instacart.com vs inc.com →Visit Website ↗
View full competitive analysis of instacart.com →

Report based on data from May 2026

See a sample report