instapage.com
DR 85by AhrefsMedium Opportunity · 47/100

About

This guide educates all marketers on landing page optimization. Chapters focus on UX principles, optimization best practices, and how to measure success.

Categorycomputers_electronics_and_technology
Top 210,286
Global Rank
United States 21%
Top Market
-14%
Monthly Trend
41% Bounce
Engagement Signal

Monthly Visits

173,306

13.6% vs last month

Bounce Rate

40.8%

Pages / Visit

3.5

Avg. Session

1m 28s

Domain Age

24.8 years

Traffic

#210,286Global Rank
#163,590Country Rank (840)
#11,711Category Rank · Computers_Electronics_and_Technology
Traffic Trend
13.6%
Traffic Sources
Organic Search
27.0%
Direct
56.4%
Social
2.3%
Referral
7.4%
Paid
6.6%
Email
0.3%

Strong brand recognition: 56.4% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
21.1%
🇨🇦CanadaCA
5.2%
🇮🇳IndiaIN
3.7%
🇬🇧United KingdomGB
3.5%
🇳🇬NigeriaNG
3.4%
Top 3 countries account for 30.0% of traffic

SEO & Keywords

Top Keywords
Keyword
carrd365.3K$1.06$360
unbounce38.4K$9.11$600
instapage10.0K$8.94$7.9K
instagram story view6.8K$0.46$360
insta story view5.4K$0.62$410

Growth Readout

Direct traffic at 56% — strong brand recognition

4 tracked competitors in this category — competitive landscape is well-defined

How does instapage.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

unbounce.com

unbounce.com

🔗 2 keyword overlap

Learn more about how the new General Data Protection Regulation laws will affect marketing to customers in the EU.

456.1K/mo-2%Jul 2009

Shares 2 keywords including "carrd"

onepage.io

onepage.io

🔗 2 keyword overlap

Onepage works continuously to improve digital accessibility. Our goal is to enable small and medium-sized enterprises (SMEs) to create websites with Onepage that meet current standards for digital acc

446.5K/mo-8%Jul 2014

Shares 2 keywords including "squarespace"

leadpages.com

leadpages.com

🔗 2 keyword overlap

A/B testing, heatmaps, personalization, session recordings. 13 CRO tools compared side-by-side. What each one costs, what it does, and what it doesn't.

351.2K/mo-2%Feb 2004

Shares 2 keywords including "carrd"

websites.ly

websites.ly

🔗 2 keyword overlap

Build Stunning Websites Without Code

2.1K/mo+30%Oct 2020

Shares 2 keywords including "squarespace"

Report based on data from May 2026

See a sample report