jw.org

jw.org

jw.org
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DR 80by AhrefsMedium Opportunity · 46/100

About

At 2 Timothy chapter 3 and elsewhere, the Bible predicted terrible, perilous times: People changing for the worse, large-scale moral decay, a collapse of social values.

Categorycommunity_and_society/faith_and_beliefs
Top 224
Global Rank
United States 25%
Top Market
+1%
Monthly Trend
28% Bounce
Engagement Signal

Monthly Visits

123,683,189

↑1.5% vs last month

Bounce Rate

27.7%

Pages / Visit

8.5

Avg. Session

6m 57s

Domain Age

27.3 years

Traffic

#224Global Rank
#280Country Rank (840)
#2Category Rank · Faith_and_Beliefs
Traffic Trend
↑1.5%
Traffic Sources
Organic Search
13.9%
Direct
70.1%
Social
5.5%
Referral
8.3%
Paid
0.4%
Email
1.8%

Strong brand recognition: 70.1% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
25.1%
🇧🇷BrazilBR
10.1%
🇯🇵JapanJP
6.8%
🇩🇪GermanyDE
5.3%
🇮🇹ItalyIT
3.6%
Top 3 countries account for 42.0% of traffic

SEO & Keywords

Top Keywords
Keyword
jw165.3K$1.81$368.4K
jw.org94.3K$2.76$239.7K
wol36.9K$2.37$31.3K
jw library16.8K$0.59$35.9K
jw org15.6K$2.35$38.7K
SERP Rankings
KeywordRanking URL
watchtower#1🏠wol.jw.org/24,230$2.59
watchtower#4📄www.jw.org/en/library/magazines/24,230$2.59
watchtower#8📄www.jw.org/en/jehovahs-witnesses/activities/publishing/video-clip-watchtower-magazine/24,230$2.59
laban#6📄www.jw.org/en/library/books/Insight-on-the-Scriptures/Laban/11,490$0.38
mesha#8📄www.jw.org/en/library/books/Insight-on-the-Scriptures/Mesha/1,940$0.11

Business & Domain

Domain Information
RegistrarAmazon Registrar, Inc.
Registered1999-03-05
Expires2027-03-05
Name Serversa1-141.akam.net, a11-66.akam.net

Growth Readout

Direct traffic at 70% — strong brand recognition

Bounce rate only 28%, avg session 417s — exceptionally high engagement

Global rank top 224 — established player in the space

How does jw.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

jwtalk.net

jwtalk.net

🔗 2 keyword overlap

Information about the real Jehovah's Witnesses community on the internet known as JWTalk.

119.5K/mo+21%Sep 2006

Shares 2 keywords including "jw"

jw.org vs jwtalk.net →Visit Website ↗
View full competitive analysis of jw.org →

Report based on data from May 2026

See a sample report