kaspersky.com

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DR 90by AhrefsMedium Opportunity · 51/100

29y1997-10-08Domain Age

9.4M+1%Monthly Visits

Direct 45%Russia 33%Primary Channel

2Competitors

Product Identity

About

El Blog Oficial em Español de Kaspersky contiene información para ayudar a protegerte contra viruses, spyware, hackers, spam & otras formas de malware.

Categorycomputers_electronics_and_technology/computer_security

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

9,354,613

↑0.8% vs last month

Bounce Rate

33.8%

Pages / Visit

4.3

Avg. Session

3m 28s

Domain Age

28.7 years

#5,469Global Rank

#645Country Rank (643)

#1Category Rank · Computer_Security

Traffic Trend

↑0.8%

Growth Profile · Insight

Traffic is stable with high browsing depth (4.3 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

26.5%

Direct

45.3%

Social

4.1%

Referral

17.6%

Paid

1.5%

5.0%

Geographic Distribution

DomainShare

🇷🇺RussiaRU

32.7%

🇧🇷BrazilBR

7.6%

🇨🇳ChinaCN

3.7%

🇮🇳IndiaIN

3.7%

🇲🇽MexicoMX

3.5%

Top 3 countries account for 44.0% of traffic

Top Keywords

Keyword
eporner	5.4M	$3.16	$60.8K
missav	5.2M	$1.26	$103.3K
kaspersky	381.1K	$2.23	$129.9K
hentaifox	244.8K	$0.08	$74.5K
my kaspersky	24.3K	$2.45	$28.9K

SERP Rankings

Keyword			Ranking URL
vpn	#10	📄	www.kaspersky.com/resource-center/definitions/what-is-a-vpn	2,375,200	$3.20
ip	#7	📄	usa.kaspersky.com/resource-center/definitions/what-is-an-ip-address	922,170	$0.86
nft	#4	📄	usa.kaspersky.com/resource-center/definitions/what-is-an-nft	150,610	$0.80
apk	#8	📄	www.kaspersky.com/resource-center/definitions/what-is-apk	92,280	$0.49
threat map.checkpoint.com	#7	🏠	cybermap.kaspersky.com/	4,610	—

Acquisition Engine · Insight

Brand-driven growth (45% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does kaspersky.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.