khanacademy.org

DR 90by AhrefsMedium Opportunity · 60/100

About

Learn for free about math, art, computer programming, economics, physics, chemistry, biology, medicine, finance, history, and more. Khan Academy is a nonprofit with the mission of providing a free, world-class education for anyone, anywhere.

Categoryscience_and_education/education

Top 1,354

Global Rank

United States 61%

Top Market

-2%

Monthly Trend

45% Bounce

Engagement Signal

Monthly Visits

28,580,226

↓1.7% vs last month

Bounce Rate

45.2%

Pages / Visit

6.4

Avg. Session

8m 17s

Domain Age

20.3 years

Traffic

#1,354Global Rank

#577Country Rank (840)

#24Category Rank · Education

Traffic Trend

↓1.7%

Traffic Sources

Organic Search

33.8%

Direct

50.2%

Social

6.6%

Referral

7.7%

Paid

0.1%

1.6%

Strong brand recognition: 50.2% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

60.7%

🇧🇷BrazilBR

3.4%

🇮🇳IndiaIN

3.1%

🇨🇦CanadaCA

2.8%

🇵🇪PeruPE

2.4%

Top 3 countries account for 67.2% of traffic

SEO & Keywords

Top Keywords

Keyword
khan academy	1.9M	$1.00	$3252.0K
khan	94.2K	$1.61	$96.2K
khan academy mcat	37.0K	$4.37	$47.1K
khan academy sat	32.6K	$2.10	$48.3K
kahn academy	32.4K	$2.70	$48.1K

SERP Rankings

Keyword			Ranking URL
khan academy	#1	🏠	www.khanacademy.org/	1,612,890	$1.22
prime numbers	#2	📄	www.khanacademy.org/math/pre-algebra/pre-algebra-factors-multiples/pre-algebra-prime-numbers/v/prime-numbers	184,810	—
adjectives	#10	📄	www.khanacademy.org/humanities/grammar/parts-of-speech-the-modifier/introduction-to-adjectives-and-articles/v/intro-to-adjectives-v1	127,870	$0.52
khan	#1	🏠	www.khanacademy.org/	93,380	$0.74
numeros primos	#9	📄	es.khanacademy.org/math/cc-fourth-grade-math/imp-factors-multiples-and-patterns/imp-prime-and-composite-numbers/a/prime-composite-numbers	81,870	$0.10

Growth Readout

Direct traffic at 50% — strong brand recognition

Global rank top 1.4K — established player in the space

Traffic concentrated in United States (61%) — high geographic dependency

How does khanacademy.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.