kraken.com

DR 86by AhrefsMedium Opportunity · 49/100

About

Turn your Mac or PC into a super-charged trading station. Chart, plan, and trade 800+ crypto markets with Kraken Desktop — on Windows, MacOS or Linux.

Categoryfinance/finance

Top 6,659

Global Rank

United States 40%

Top Market

+5%

Monthly Trend

36% Bounce

Engagement Signal

Monthly Visits

6,810,530

↑4.9% vs last month

Bounce Rate

35.6%

Pages / Visit

6.8

Avg. Session

4m 39s

Domain Age

26.2 years

Traffic

#6,659Global Rank

#3,381Country Rank (840)

#54Category Rank · Finance

Traffic Trend

↑4.9%

Traffic Sources

Organic Search

23.9%

Direct

55.6%

Social

7.3%

Referral

3.4%

Paid

6.2%

3.6%

Strong brand recognition: 55.6% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

40.0%

🇨🇦CanadaCA

8.4%

🇩🇪GermanyDE

6.6%

🇬🇧United KingdomGB

6.4%

🇫🇷FranceFR

5.6%

Top 3 countries account for 54.9% of traffic

SEO & Keywords

Top Keywords

Keyword
bitcoin	2.3M	$0.00	$19.8K
bitcoin price	1.9M	$0.00	$38.3K
kraken	584.1K	$1.50	$512.8K
kraken pro	49.1K	$1.63	$66.0K
kraken login	16.3K	$4.83	$19.5K

SERP Rankings

Keyword			Ranking URL
tempus ai stock	#6	📄	www.kraken.com/stocks/tem	53,050	$3.07
kraken login	#5	📄	www.kraken.com/en-us/sign-up	16,230	$4.22
kraken login	#3	📄	www.kraken.com/en-us/bypass-otp	16,230	$4.22
kraken login	#4	🏠	pro.kraken.com/	16,230	$4.22
kraken login	#6	📄	www.kraken.com/wallet	16,230	$4.22

Growth Readout

Direct traffic at 56% — strong brand recognition

Global rank top 6.7K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does kraken.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

etoro.com

🔗 4 keyword overlap

列有使用e投睿社交交易平台之条款与条件的详细文件，按主题和地区列示。

16.7M/mo-20%Nov 2004

Shares 4 keywords including "bitcoin"

kraken.com vs etoro.com →Visit Website ↗

coinmarketcap.com

🔗 3 keyword overlap

Learn how to use and integrate CoinMarketCap’s crypto market data API for the best results by reading these frequently asked questions.

44.0M/mo-2%Apr 2013

Shares 3 keywords including "bitcoin"

kraken.com vs coinmarketcap.com →Visit Website ↗

coindesk.com

🔗 3 keyword overlap

Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.

3.4M/mo-18%May 2008

Shares 3 keywords including "bitcoin"

kraken.com vs coindesk.com →Visit Website ↗

crypto.com

🔗 3 keyword overlap

A resistance level is a crucial price point in cryptocurrency trading where upward momentum tends to stop and might even reverse due to increased selling pressure.

3.1M/mo-1%May 1993

Shares 3 keywords including "bitcoin"

kraken.com vs crypto.com →Visit Website ↗

cryptorank.io

🔗 3 keyword overlap

Live streaming prices and the market capitalization of all cryptocurrencies (Bitcoin, Ethereum, Litecoin and etc.). View and analyze more than 8000 cryptocurrencies!

788.7K/mo-3%Nov 2017

Shares 3 keywords including "bitcoin price"

kraken.com vs cryptorank.io →Visit Website ↗

View full competitive analysis of kraken.com →

Report based on data from May 2026

See a sample report