legalzoom.com

Visit Website

DR 83by AhrefsMedium Opportunity · 60/100

About

Optional product description

Categorylaw_and_government/legal

Top 20,225

Global Rank

United States 95%

Top Market

-5%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

2,409,363

↓5.2% vs last month

Bounce Rate

51.0%

Pages / Visit

4.4

Avg. Session

2m 47s

Domain Age

27 years

Traffic

#20,225Global Rank

#4,114Country Rank (840)

#15Category Rank · Legal

Traffic Trend

↓5.2%

Traffic Sources

Organic Search

40.1%

Direct

33.6%

Social

3.0%

Referral

2.9%

Paid

14.8%

5.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

94.7%

Top 3 countries account for 95.2% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
bizee	96.3K	$15.27	$7.2K
legal zoom	59.8K	$14.41	$75.3K
legalzoom	44.8K	$14.09	$51.8K
legalzoom login	27.1K	$0.76	$27.0K
leagal zoon	5.7K	$14.52	$8.7K

SERP Rankings

Keyword			Ranking URL
leagal zoon	#1	🏠	www.legalzoom.com/	6,440	$13.32
legal templates	#6	📄	www.legalzoom.com/templates	1,790	$2.85
business name generator free	#10	📄	www.legalzoom.com/tools/business-name-generator	1,700	$1.00
document summarizer	#9	📄	www.legalzoom.com/ai/doc-assist	1,580	$1.86

Growth Readout

Global rank top 20.2K — established player in the space

Traffic concentrated in United States (95%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does legalzoom.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

bizee.com

🔗 3 keyword overlap

You started your LLC—now what? Here are the common next steps to ensuring your business is successful. Read more.

992.9K/mo-2%Jun 2001

Shares 3 keywords including "llc"

legalzoom.com vs bizee.com →Visit Website ↗

doola.com

🔗 3 keyword overlap

doola is a trusted partner for helping global entrepreneurs confidently form their companies in the US. We help our customers incorporate, access US payment systems, and stay legal year after year through continued support, business basics, and a global-first mindset.

265.4K/mo-9%Feb 2002

Shares 3 keywords including "llc"

legalzoom.com vs doola.com →Visit Website ↗

rocketlawyer.com

🔗 2 keyword overlap

Set the terms for renting property. Make, sign & save a customized Lease Agreement for South Dakota with Rocket Lawyer.

1.3M/mo-1%Jan 2004

Shares 2 keywords including "legal zoom"

legalzoom.com vs rocketlawyer.com →Visit Website ↗

tailorbrands.com

🔗 2 keyword overlap

Créez un logo et développez une identité de marque unique en 5 minutes. Notre créateur de logo et nos outils de marque feront que votre marque soit distinguées et aideront à faire évoluer votre entreprise.

852.4K/mo-4%Apr 2014

Shares 2 keywords including "llc"

legalzoom.com vs tailorbrands.com →Visit Website ↗

llcuniversity.com

🔗 2 keyword overlap

Northwest Registered Agent has great customer support, and they don't sell your data. They offer address privacy. Get a special discount.

135.7K/mo+8%Mar 2010

Shares 2 keywords including "legal zoom"

legalzoom.com vs llcuniversity.com →Visit Website ↗

View full competitive analysis of legalzoom.com →

Report based on data from May 2026

See a sample report