lennysnewsletter.com

DR 78by AhrefsMedium Opportunity · 60/100

About

Deeply researched product, growth, and career advice for product leaders, founders, and ambitious builders. Click to read Lenny's Newsletter, a Substack publication with millions of subscribers.

Categorybusiness_and_consumer_services/online_marketing

Top 73,602

Global Rank

United States 37%

Top Market

+0%

Monthly Trend

50% Bounce

Engagement Signal

Monthly Visits

816,651

↓0.0% vs last month

Bounce Rate

50.2%

Pages / Visit

2.2

Avg. Session

58s

Domain Age

6.3 years

Traffic

#73,602Global Rank

#52,866Country Rank (840)

#111Category Rank · Online_Marketing

Traffic Trend

↓0.0%

Traffic Sources

Organic Search

34.7%

Direct

36.3%

Social

9.2%

Referral

14.8%

Paid

0.3%

4.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

37.5%

🇮🇳IndiaIN

7.6%

🇬🇧United KingdomGB

7.5%

🇻🇳VietnamVN

3.3%

🇨🇳ChinaCN

2.4%

Top 3 countries account for 52.5% of traffic

SEO & Keywords

Top Keywords

Keyword
claude design	3.5M	$2.91	$21.3K
lenny's newsletter	14.3K	$4.75	$16.4K
lennys podcast	5.3K	$3.97	$2.6K
lennys newsletter	4.0K	$0.00	$4.5K
lenny newsletter	2.3K	$4.75	$2.3K

SERP Rankings

Keyword			Ranking URL
surge ai	#5	📄	www.lennysnewsletter.com/p/surge-ai-edwin-chen	29,390	$3.82
claude code opus 4.6	#6	📄	www.lennysnewsletter.com/p/claude-opus-46-vs-gpt-53-codex-how	22,660	—
lenny's newsletter	#1	🏠	www.lennysnewsletter.com/	14,670	$4.75
interview ai	#4	📄	www.lennysnewsletter.com/p/how-to-use-ai-in-your-next-job-interview	14,400	$1.24
ai interview	#1	📄	www.lennysnewsletter.com/p/how-to-use-ai-in-your-next-job-interview	13,190	$3.35

Growth Readout

5 tracked competitors in this category — competitive landscape is well-defined

How does lennysnewsletter.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.