macrumors.com

DR 86by AhrefsMedium Opportunity · 60/100

About

The AirPods Max 2 feature better ANC and sound quality thanks to a new H2 chip, but Apple has not updated the design since 2020.

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Top 12,011

Global Rank

United States 59%

Top Market

+0%

Monthly Trend

62% Bounce

Engagement Signal

Monthly Visits

6,864,519

↑0.2% vs last month

Bounce Rate

62.0%

Pages / Visit

1.7

Avg. Session

1m 38s

Domain Age

26.3 years

Traffic

#12,011Global Rank

#4,214Country Rank (840)

#135Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↑0.2%

Traffic Sources

Organic Search

30.5%

Direct

56.4%

Social

7.9%

Referral

3.0%

Paid

0.3%

1.9%

Strong brand recognition: 56.4% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

59.4%

🇬🇧United KingdomGB

6.0%

🇨🇦CanadaCA

4.0%

🇦🇺AustraliaAU

2.2%

🇮🇳IndiaIN

2.1%

Top 3 countries account for 69.4% of traffic

SEO & Keywords

Top Keywords

Keyword
apple	6.5M	$0.60	$37.9K
iphone 18	816.9K	$0.87	$74.0K
iphone fold	138.5K	$0.89	$29.2K
macrumors	64.6K	$2.15	$86.8K
mac rumors	50.5K	$1.99	$77.5K

SERP Rankings

Keyword			Ranking URL
iphone 17	#5	📄	www.macrumors.com/roundup/iphone-17/	2,114,570	$0.78
gemini for mac	#8	📄	www.macrumors.com/2026/03/19/google-native-gemini-mac-app/	20,170	$1.46
gemini mac app	#4	📄	www.macrumors.com/2026/03/19/google-native-gemini-mac-app/	20,170	$2.28
gemini app mac	#5	📄	www.macrumors.com/2026/03/19/google-native-gemini-mac-app/	12,460	$2.05
how many photos can you post on instagram	#7	📄	www.macrumors.com/how-to/post-more-than-10-photos-instagram/	1,280	—

Growth Readout

Direct traffic at 56% — strong brand recognition

Global rank top 12.0K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does macrumors.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

macworld.com

🔗 4 keyword overlap

Macworld is your ultimate guide to Apple's product universe, explaining what's new, what's best and how to make the most out of the products you love.

2.5M/mo+4%Nov 1997

Shares 4 keywords including "apple"

macrumors.com vs macworld.com →Visit Website ↗