macupdate.com

DR 78by AhrefsMedium Opportunity · 60/100

About

first launched back in 1997 - macupdate is the most popular and complete mac software directory. download and read reviews of the best apps for your mac.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 50,880

Global Rank

United States 25%

Top Market

-6%

Monthly Trend

48% Bounce

Engagement Signal

Monthly Visits

1,229,323

↓5.6% vs last month

Bounce Rate

47.6%

Pages / Visit

2.0

Avg. Session

53s

Domain Age

29.2 years

Traffic

#50,880Global Rank

#38,905Country Rank (840)

#799Category Rank · Programming_and_Developer_Software

Traffic Trend

↓5.6%

Traffic Sources

Organic Search

80.8%

Direct

16.4%

Social

1.1%

Referral

1.4%

Paid

0.1%

0.2%

SEO-dependent: 80.8% from organic search

Geographic Distribution

DomainShare

🇺🇸United StatesUS

24.8%

🇮🇳IndiaIN

6.6%

🇩🇪GermanyDE

4.6%

🇫🇷FranceFR

4.5%

🇬🇧United KingdomGB

3.3%

Top 3 countries account for 35.9% of traffic

SEO & Keywords

Top Keywords

Keyword
android file transfer	59.1K	$0.32	$4.0K
omnidisksweeper	26.0K	$0.73	$4.8K
macs fan control	18.1K	$0.52	$4.0K
amphetamine mac	16.8K	$0.00	$5.2K
mac fan control	9.6K	$0.60	$3.8K

SERP Rankings

Keyword			Ranking URL
brave browser download	#8	🏠	brave-browser.macupdate.com/	130,810	$0.66
droidkit	#9	🏠	droidkit.macupdate.com/	38,460	$0.36
shottr	#6	🏠	shottr.macupdate.com/	29,230	$1.97
juststream	#5	🏠	juststream.macupdate.com/	28,920	$0.58
pixa	#9	🏠	pixa.macupdate.com/	17,410	$2.06

Growth Readout

How does macupdate.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

breezekit.app

🔗 2 keyword overlap

1.2K/mo-16%Mar 2026

Shares 2 keywords including "macs fan control"

macupdate.com vs breezekit.app →Visit Website ↗

View full competitive analysis of macupdate.com →

Report based on data from May 2026

See a sample report