mailgun.com

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Medium Opportunity · 51/100

23y2003-12-20Domain Age

682.1K-12%Monthly Visits

Direct 53%United States 34%Primary Channel

2Competitors

Product Identity

About

Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Product Identity · Insight

Operating for 23 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

682,144

↓11.7% vs last month

Bounce Rate

31.5%

Pages / Visit

7.5

Avg. Session

4m 1s

Domain Age

22.7 years

#42,398Global Rank

Traffic Trend

↓11.7%

Growth Profile · Insight

Traffic is declining (-12%) but remaining users engage deeply (4m01s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources

Organic Search

29.9%

Direct

52.5%

Social

1.4%

Referral

2.6%

Paid

0.0%

12.6%

Gen AI

0.9%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

33.6%

🇬🇧United KingdomGB

5.2%

🇮🇳IndiaIN

3.8%

🇨🇦CanadaCA

3.8%

🇦🇺AustraliaAU

3.7%

Top 3 countries account for 42.6% of traffic

Top Keywords

Keyword
sendgrid	251.3K	$5.16	$2.5K
mailgun	110.2K	$11.64	$84.7K
mailgund	9.1K	$14.32	$4.6K
mailgun login	6.3K	$3.37	$4.4K
mail gun	2.5K	$17.34	$2.1K

SERP Rankings

Keyword			Ranking URL
blocklist	#5	📄	help.mailgun.com/hc/en-us/articles/115005365027-What-is-a-blocklist	8,870	$1.98

Acquisition Engine · Insight

Brand-driven growth (53% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does mailgun.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.