mit.edu

mit.edu

mit.edu
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DR 92by AhrefsMedium Opportunity · 60/100

About

The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.

Categoryscience_and_education/universities_and_colleges
Top 590
Global Rank
United States 49%
Top Market
+1%
Monthly Trend
33% Bounce
Engagement Signal

Monthly Visits

46,893,984

↑1.4% vs last month

Bounce Rate

33.3%

Pages / Visit

9.7

Avg. Session

8m 44s

Traffic

#590Global Rank
#311Country Rank (840)
#1Category Rank · Universities_and_Colleges
Traffic Trend
↑1.4%
Traffic Sources
Organic Search
35.2%
Direct
51.9%
Social
5.6%
Referral
5.7%
Paid
0.3%
Email
1.4%

Strong brand recognition: 51.9% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
48.7%
🇯🇵JapanJP
4.5%
🇬🇧United KingdomGB
3.2%
🇮🇳IndiaIN
3.1%
🇧🇷BrazilBR
2.8%
Top 3 countries account for 56.4% of traffic

SEO & Keywords

Top Keywords
Keyword
scratch4.2M$1.54$4787.9K
mit424.8K$1.28$198.9K
mit app inventor207.0K$0.84$291.1K
スクラッチ114.4K$1.15$236.3K
скретч110.6K$0.55$181.0K
SERP Rankings
KeywordRanking URL
cv#7📄capd.mit.edu/resources/cvs/701,620$1.06
atlas#6🏠atlas.mit.edu/543,130$0.73
agentic ai#1📄mitsloan.mit.edu/ideas-made-to-matter/agentic-ai-explained268,670$11.45
ai news#3📄news.mit.edu/topic/artificial-intelligence2227,380$1.74
cover letter examples#8📄capd.mit.edu/resources/how-to-write-an-effective-cover-letter/219,080$1.07

Growth Readout

Traffic grew for 3 consecutive months (+6%, +1%, +1%) — clear upward momentum

Direct traffic at 52% — strong brand recognition

Bounce rate only 33%, avg session 524s — exceptionally high engagement

Global rank top 590 — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does mit.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

indeed.com

indeed.com

🔗 13 keyword overlap

with indeed, you can search millions of jobs online to find the next step in your career. with tools for job search, resumes, company reviews and more, we're with you every step of the way.

425.0M/mo+0%Mar 1998

Shares 13 keywords including "cv"

mit.edu vs indeed.com →Visit Website ↗

ibm.com

ibm.com

🔗 10 keyword overlap

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

16.6M/mo-5%Mar 1986

Shares 10 keywords including "agentic ai"

mit.edu vs ibm.com →Visit Website ↗

cloud.microsoft

cloud.microsoft

🔗 6 keyword overlap
1434.6M/mo-2%Sep 2015

Shares 6 keywords including "cover letter examples"

mit.edu vs cloud.microsoft →Visit Website ↗

harvard.edu

harvard.edu

🔗 6 keyword overlap

We have just filed a complaint and a motion for a temporary restraining order will follow. As we pursue legal remedies, we will do everything in our power to support our students and scholars. We have just filed a complaint and a motion for a temporary restraining order will follow. As we pursue legal remedies, we will do everything in our power to support our students and scholars.

31.1M/mo-9%

Shares 6 keywords including "tess"

mit.edu vs harvard.edu →Visit Website ↗

openai.com

openai.com

🔗 5 keyword overlap

We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.

203.1M/mo+4%Jan 2007

Shares 5 keywords including "custom gpt"

mit.edu vs openai.com →Visit Website ↗
View full competitive analysis of mit.edu →

Report based on data from May 2026

See a sample report