moonpig.com

DR 71by AhrefsMedium Opportunity · 60/100

About

Sending branded, personalised cards at scale has never been easier. Celebrate employee milestones and build client relationships with Moonpig for business.

Categorylifestyle/gifts_and_flowers

Top 9,656

Global Rank

United Kingdom 76%

Top Market

-3%

Monthly Trend

45% Bounce

Engagement Signal

Monthly Visits

3,747,038

↓3.2% vs last month

Bounce Rate

45.0%

Pages / Visit

8.5

Avg. Session

5m 6s

Domain Age

26.7 years

Traffic

#9,656Global Rank

#409Country Rank (826)

#1Category Rank · Gifts_and_Flowers

Traffic Trend

↓3.2%

Traffic Sources

Organic Search

46.9%

Direct

24.5%

Social

2.8%

Referral

6.5%

Paid

6.7%

12.5%

Geographic Distribution

DomainShare

🇬🇧United KingdomGB

75.8%

🇺🇸United StatesUS

8.0%

🇦🇺AustraliaAU

5.0%

🇮🇪IrelandIE

2.5%

Top 3 countries account for 88.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
moonpig	142.8K	$0.43	$565.3K
moonpig uk	18.6K	$0.48	$49.4K
moonpig cards	14.6K	$0.58	$13.0K
moon pig	6.4K	$0.00	$17.4K
moonpig australia	2.7K	$0.96	$4.4K

SERP Rankings

Keyword			Ranking URL
birthday card	#10	📄	www.moonpig.com/us/personalised-cards/birthday/?srsltid=AfmBOoqRHa0BfsonsBBk1wJPtF2b8qw40_lAzUdCe5sRA5TFY-xFTvgO	18,650	$0.59

Growth Readout

Global rank top 9.7K — established player in the space

Traffic concentrated in United Kingdom (76%) — high geographic dependency

How does moonpig.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cardly.net

🔗 4 keyword overlap

Results page 7 of 173: All cards tagged 'Cartoon'. Send a beautiful, handwritten card to a loved one with free shipping within the UK, US, Australia, Canada & Europe.

94.4K/mo+21%May 2014

Shares 4 keywords including "moonpig"

moonpig.com vs cardly.net →Visit Website ↗

history.com

🔗 2 keyword overlap

Check out HISTORY's shows lineup. Find show info, videos, and exclusive content on HISTORY

6.5M/mo+4%Oct 1994

Shares 2 keywords including "valentine's day"

moonpig.com vs history.com →Visit Website ↗

View full competitive analysis of moonpig.com →

Report based on data from May 2026

See a sample report