morningstar.com.au
DR 69by AhrefsMedium Opportunity · 59/100

About

After months of procrastination I’ve finally made a change to my super.

Categoryfinance/investing
Top 76,587
Global Rank
Australia 74%
Top Market
-2%
Monthly Trend
44% Bounce
Engagement Signal

Monthly Visits

594,005

2.1% vs last month

Bounce Rate

44.0%

Pages / Visit

3.6

Avg. Session

1m 50s

Traffic

#76,587Global Rank
#1,964Country Rank (36)
#32Category Rank · Investing
Traffic Trend
2.1%
Traffic Sources
Organic Search
44.3%
Direct
33.6%
Social
1.5%
Referral
4.2%
Paid
0.7%
Email
15.7%
Geographic Distribution
DomainShareBar
🇦🇺AustraliaAU
74.1%
🇳🇿New ZealandNZ
2.2%
🇺🇸United StatesUS
1.4%
Top 3 countries account for 77.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
nasdaq: nvda1.7M$1.79$6.6K
nasdaq: msft980.1K$2.24$3.4K
nasdaq: mu555.2K$2.09$4.8K
morningstar182.0K$2.40$4.8K
fra: hy9h83.1K$1.58$2.5K

Growth Readout

Traffic concentrated in Australia (74%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does morningstar.com.au actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

barrons.com

barrons.com

🔗 2 keyword overlap

Barron's is a leading source of financial news, providing in-depth analysis and commentary on stocks, investments and how markets are moving across the world.

7.0M/mo+23%Jul 1995

Shares 2 keywords including "s&p 500"

indexbox.io

indexbox.io

🔗 2 keyword overlap

IndexBox is an Ai-driven market intelligence platform. It collects data from dozens of official sources, applies AI-driven algorithms to re-check data accuracy, restores missing statistics, and calculates economic indicators. Here you can find a market size, consumption, production, trade, and prices for more than 10K+ different products.

305.8K/mo-9%Dec 2017

Shares 2 keywords including "s&p 500"

nai500.com

nai500.com

🔗 2 keyword overlap

NAI500 covers North American markets in English, Simplified Chinese and Traditional Chinese—mining, tech, small caps, CEO interviews, IPOs and GCFF updates.

66.1K/mo-5%Nov 2008

Shares 2 keywords including "s&p 500"

Report based on data from May 2026

See a sample report