mxtoolbox.com
DR 88by AhrefsMedium Opportunity · 60/100
22y2004-09-28Domain Age
2.8M-10%Monthly Visits
Direct 49%United States 28%Primary Channel
3Competitors

Product Identity

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Product Identity · Insight

Operating for 22 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,750,966

10.1% vs last month

Bounce Rate

26.4%

Pages / Visit

3.5

Avg. Session

2m 31s

Domain Age

21.8 years

#20,076Global Rank
#14,943Country Rank (840)
#388Category Rank · Computers_Electronics_and_Technology
Traffic Trend
10.1%

Growth Profile · Insight

Monthly visits of 2.8M with 2m31s average session. A low bounce rate (26%) suggests strong landing page relevance.

Acquisition Engine

Traffic Sources
Organic Search
44.3%
Direct
49.5%
Social
1.3%
Referral
3.0%
Paid
0.3%
Email
1.7%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
27.6%
🇬🇧United KingdomGB
4.9%
🇩🇪GermanyDE
4.7%
🇮🇳IndiaIN
4.4%
🇧🇷BrazilBR
3.2%
Top 3 countries account for 37.2% of traffic
Top Keywords
Keyword
dns checker361.9K$1.41$24.5K
mxtoolbox163.8K$0.27$161.0K
dns lookup109.0K$0.97$74.8K
mx lookup14.4K$0.48$10.8K
mx toolbox12.2K$0.25$9.7K

Acquisition Engine · Insight

Brand-driven growth (49% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does mxtoolbox.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

dnschecker.org favicon

dnschecker.org

dnschecker.org

🔗 2 keyword overlap

Check DNS Propagation worldwide. DNS Checker provides name server propagation check instantly. Changed nameservers so do a DNS lookup and check if DNS and nameservers have propagated.

4.1M/mo+3%Oct 2013

Shares 2 keywords including "dns checker"

nslookup.io favicon

nslookup.io

nslookup.io

🔗 2 keyword overlap

Find Next secure (version 3) records (NSEC3 DNS records) for any domain or website. Check if the NSEC3 records have been configured correctly.

661.9K/mo-3%Aug 2020

Shares 2 keywords including "dns checker"

powerdmarc.com favicon

powerdmarc.com

powerdmarc.com

🔗 2 keyword overlap

Learn how to add an IP address to your SPF record correctly. Includes syntax examples, provider-specific steps (Cloudflare, GoDaddy, Route 53), an include vs. ip4 decision guide, and a post-setup validation checklist.

263.8K/mo+11%Aug 2019

Shares 2 keywords including "dns checker"

Competitive Landscape · Insight

Competes with 3 products. Closest competitor dnschecker.org shares 2 keywords at 4.1M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report