nhl.com

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DR 88by AhrefsMedium Opportunity · 60/100

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Categorysports/sports

Top 812

Global Rank

Canada 42%

Top Market

-19%

Monthly Trend

42% Bounce

Engagement Signal

Monthly Visits

60,283,529

↓18.8% vs last month

Bounce Rate

42.3%

Pages / Visit

3.3

Avg. Session

3m 5s

Domain Age

31.7 years

Traffic

#812Global Rank

#53Country Rank (124)

#1Category Rank · Sports

Traffic Trend

↓18.8%

Traffic Sources

Organic Search

35.9%

Direct

57.5%

Social

3.2%

Referral

2.1%

Paid

0.4%

0.9%

Strong brand recognition: 57.5% from direct traffic

Geographic Distribution

DomainShare

🇨🇦CanadaCA

41.9%

🇺🇸United StatesUS

39.3%

🇫🇮FinlandFI

2.9%

🇨🇿CzechiaCZ

1.8%

🇩🇪GermanyDE

1.6%

Top 3 countries account for 84.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
nhl	7.9M	$0.67	$5696.6K
nhl scores	1.4M	$0.30	$886.7K
nhl playoffs	1.0M	$0.70	$1135.9K
carolina hurricanes	298.6K	$0.79	$553.5K
canadiens de montréal	133.2K	$0.00	$652.8K

SERP Rankings

Keyword			Ranking URL
lightning	#2	📄	www.nhl.com/lightning/	109,400	$1.52
finsko taliansko	#2	📄	www.nhl.com/sk/gamecenter/fin-vs-ita/2026/02/14/2025090013	3,650	—

Growth Readout

Direct traffic at 57% — strong brand recognition

Global rank top 812 — established player in the space

How does nhl.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

foxsports.com

🔗 2 keyword overlap

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes.

7.6M/mo+9%Aug 1998

Shares 2 keywords including "nhl scores"

nhl.com vs foxsports.com →Visit Website ↗

tntdrama.com

🔗 2 keyword overlap

AEW Grand Slam Australia from Sydney! MJF defends his world title against Brody King. One of the losing team members will sacrifice their hair as Orange Cassidy and Toni Storm battle Marina Shafir and Wheeler Yuta in a tornado match.

703.2K/mo+7%Nov 2000

Shares 2 keywords including "nhl"

nhl.com vs tntdrama.com →Visit Website ↗

View full competitive analysis of nhl.com →

Report based on data from May 2026

See a sample report