nhs.uk
DR 74by AhrefsMedium Opportunity · 60/100

About

Information from the National Health Service on conditions, treatments, local services and healthy living.

Categoryhealth/health
Top 1,683
Global Rank
United Kingdom 73%
Top Market
-2%
Monthly Trend
62% Bounce
Engagement Signal

Monthly Visits

35,237,163

2.5% vs last month

Bounce Rate

61.7%

Pages / Visit

2.3

Avg. Session

1m 41s

Traffic

#1,683Global Rank
#82Country Rank (826)
#1Category Rank · Health
Traffic Trend
2.5%
Traffic Sources
Organic Search
73.7%
Direct
17.4%
Social
1.3%
Referral
6.1%
Paid
0.8%
Email
0.7%

SEO-dependent: 73.7% from organic search

Geographic Distribution
DomainShareBar
🇬🇧United KingdomGB
73.2%
🇺🇸United StatesUS
10.6%
🇦🇺AustraliaAU
1.3%
🇨🇦CanadaCA
1.1%
🇮🇳IndiaIN
1.0%
Top 3 countries account for 85.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
bmi calculator1.4M$0.51$467.3K
bmi923.8K$0.44$88.7K
nhs234.4K$0.93$222.8K
nhs login125.5K$0.87$65.8K
nhs app65.0K$0.48$108.2K

Growth Readout

Global rank top 1.7K — established player in the space

Traffic concentrated in United Kingdom (73%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does nhs.uk actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cdc.gov

cdc.gov

🔗 3 keyword overlap

Tips and information about using CDC.gov.

21.8M/mo+21%Oct 1997

Shares 3 keywords including "bmi calculator"

nih.gov

nih.gov

🔗 2 keyword overlap

[Enter summary here]

178.1M/mo-9%Oct 1997

Shares 2 keywords including "bmi calculator"

mayoclinic.org

mayoclinic.org

🔗 2 keyword overlap

mayo clinic is a top-ranked hospital in the u.s., with campuses in arizona, florida, and minnesota

58.9M/mo-1%Feb 1997

Shares 2 keywords including "bmi calculator"

hopkinsmedicine.org

hopkinsmedicine.org

🔗 2 keyword overlap

Johns Hopkins Medicine is a leading health system and academic institution in the U.S. Find information about doctors, locations, appointments, billing, research, education and more.

9.1M/mo-3%

Shares 2 keywords including "meningitis"

kidshealth.org

kidshealth.org

🔗 2 keyword overlap

General wellness and condition management information on a variety of children's health topics.

2.8M/mo-11%Aug 1995

Shares 2 keywords including "meningitis"

Report based on data from May 2026

See a sample report