noaa.gov

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Medium Opportunity · 51/100

29y1997-10-01Domain Age

26.4M-1%Monthly Visits

Direct 62%United States 85%Primary Channel

1Competitors

Product Identity

About

Each year more than 1,200 tornadoes take place in the United States. These destructive and awe-inspiring events are notoriously difficult to predict. Yet, NOAA and others are deepening our understanding of tornadoes and improving warning times to save lives. The resources in this collection cover the past, present, and future of tornado science and forecasting. Through research

Categoryscience_and_education/weather

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

26,436,808

↓1.0% vs last month

Bounce Rate

48.5%

Pages / Visit

3.6

Avg. Session

4m 27s

Domain Age

28.8 years

#2,137Global Rank

#511Country Rank (840)

#5Category Rank · Weather

Traffic Trend

↓1.0%

Growth Profile · Insight

Monthly visits of 26.4M with 4m27s average session. A moderate bounce rate (49%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

27.1%

Direct

61.9%

Social

2.8%

Referral

6.2%

Paid

0.0%

1.2%

Gen AI

0.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

84.8%

🇨🇦CanadaCA

2.2%

🇲🇽MexicoMX

1.2%

Top 3 countries account for 88.2% of traffic — high geographic concentration

Top Keywords

Keyword
noaa	210.6K	$1.53	$332.0K
national hurricane center	112.7K	$1.13	$230.9K
hurricane tracker	101.9K	$1.12	$221.6K
noaa hurricane	81.0K	$1.90	$188.4K
severe weather outlook	43.2K	$2.61	$182.1K

SERP Rankings

Keyword			Ranking URL
weather	#5	📄	www.noaa.gov/weather-prediction-center	26,044,520	$0.51
ais	#7	📄	coast.noaa.gov/digitalcoast/tools/ais.html	229,400	$0.53
rain	#3	📄	www.nesdis.noaa.gov/about/k-12-education/atmosphere/what-makes-it-rain	168,970	$0.66
latitude	#2	📄	oceanservice.noaa.gov/facts/latitude.html	132,540	$0.96
lidar	#2	📄	oceanservice.noaa.gov/facts/lidar.html	119,960	$1.58

Acquisition Engine · Insight

Brand-driven growth (62% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does noaa.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xweather.com

🔗 2 keyword overlap

Discover how weather & road conditions affected EV range across the contiguous US over the course of a year.

447.9K/mo+9%May 2004

Shares 2 keywords including "weather"

noaa.gov vs xweather.com →Visit Website ↗

Competitive Landscape · Insight

Competes with 1 products. Closest competitor xweather.com shares 2 keywords at 447.9K/mo — competition intensity is low.

noaa.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale