nytimes.com

DR 94by AhrefsMedium Opportunity · 60/100

About

Wirecutter tests and reviews the best tech, appliances, gear, and more. You can trust our veteran journalists, scientists, and experts to find the best stuff.

Categorynews_and_media

Top 72

Global Rank

United States 75%

Top Market

-7%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

592,641,900

↓6.7% vs last month

Bounce Rate

50.5%

Pages / Visit

3.2

Avg. Session

3m 55s

Domain Age

32.4 years

Traffic

#72Global Rank

#21Country Rank (840)

#2Category Rank · News_and_Media

Traffic Trend

↓6.7%

Traffic Sources

Organic Search

30.3%

Direct

53.8%

Social

5.1%

Referral

4.1%

Paid

0.5%

6.2%

Strong brand recognition: 53.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

75.5%

🇨🇦CanadaCA

4.3%

🇬🇧United KingdomGB

3.9%

🇦🇺AustraliaAU

2.6%

🇩🇪GermanyDE

1.0%

Top 3 countries account for 83.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
wordle	16.9M	$1.00	$47272.7K
connections	4.2M	$1.47	$10083.7K
new york times	1.4M	$1.71	$2226.1K
strands	1.1M	$1.31	$2696.3K
wordle today	391.1K	$0.52	$2034.3K

SERP Rankings

Keyword			Ranking URL
news	#9	🏠	www.nytimes.com/	12,816,230	$0.70
epl	#4	📄	www.nytimes.com/athletic/football/premier-league/	7,287,400	$3.68
arsenal	#6	📄	www.nytimes.com/athletic/football/team/arsenal/	6,715,260	$0.65
connections	#1	📄	www.nytimes.com/games/connections	4,032,170	$1.68
connections	#3	📄	www.nytimes.com/athletic/connections-sports-edition/	4,032,170	$1.68

Growth Readout

Direct traffic at 54% — strong brand recognition

Global rank top 72 — established player in the space

Traffic concentrated in United States (75%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does nytimes.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

parade.com

🔗 4 keyword overlap

Your daily destination for celebrity news, videos, entertainment, food, recipes, health tips, fitness, and games from America's most popular magazine.

35.4M/mo-18%Nov 1994

Shares 4 keywords including "wordle"

nytimes.com vs parade.com →Visit Website ↗

cnet.com

🔗 4 keyword overlap

Get full-length product reviews, the latest news, tech coverage, daily deals, and category deep dives from CNET experts worldwide.

19.0M/mo-3%Mar 1994

Shares 4 keywords including "wordle"

nytimes.com vs cnet.com →Visit Website ↗

word.tips

🔗 3 keyword overlap

Political understanding Crossword Clue Answers. Find the latest crossword clues from New York Times Crosswords, LA Times Crosswords and many more

31.2M/mo-4%Feb 2017

Shares 3 keywords including "wordle"

nytimes.com vs word.tips →Visit Website ↗

mashable.com

🔗 3 keyword overlap

Result 426-450 (out of 859) Check out the latest coverage from Mashable on Privacy, including news, current trends, and more.

14.3M/mo+4%Jul 2005

Shares 3 keywords including "wordle"

nytimes.com vs mashable.com →Visit Website ↗

forbes.com

🔗 2 keyword overlap

We're big thinkers and doers. Journalists and storytellers. Brand-marketers and event planners. Data scientists, designers and engineers. Together, we reimagine what a modern media company should be. And together, we consistently pioneer new ways of engagement. Join #TeamForbes and be part of the defining voice of entrepreneurial capitalism, and help us celebrate those who have made it, and those who aspire to make it.

72.3M/mo-14%Jun 1993

Shares 2 keywords including "wordle"

nytimes.com vs forbes.com →Visit Website ↗

View full competitive analysis of nytimes.com →

Report based on data from May 2026

See a sample report