office365.com
DR 92by AhrefsMedium Opportunity · 43/100

About

Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.

Categorycomputers_electronics_and_technology/programming_and_developer_software
Top 264
Global Rank
United States 44%
Top Market
-12%
Monthly Trend
38% Bounce
Engagement Signal

Monthly Visits

131,492,040

12.1% vs last month

Bounce Rate

37.7%

Pages / Visit

6.4

Avg. Session

6m 11s

Domain Age

21 years

Traffic

#264Global Rank
#135Country Rank (840)
#5Category Rank · Programming_and_Developer_Software
Traffic Trend
12.1%
Traffic Sources
Organic Search
6.9%
Direct
71.4%
Social
3.9%
Referral
12.9%
Paid
0.2%
Email
4.7%

Strong brand recognition: 71.4% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
44.1%
🇬🇧United KingdomGB
4.7%
🇧🇷BrazilBR
4.2%
🇦🇺AustraliaAU
4.1%
🇨🇦CanadaCA
4.0%
Top 3 countries account for 53.0% of traffic

SEO & Keywords

Top Keywords
Keyword
outlook19.1M$0.52$614.8K
hotmail12.2M$0.48$47.9K
office 3653.1M$1.06$86.0K
outlook login2.5M$0.70$234.3K
outlook 365834.8K$1.08$62.4K
SERP Rankings
KeywordRanking URL
outlook#7📄outlook.office365.com/mail/inbox17,146,740$0.34

Growth Readout

Traffic declined for 3 consecutive months — under pressure recently

Direct traffic at 71% — strong brand recognition

Global rank top 264 — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does office365.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

live.com

live.com

🔗 3 keyword overlap

Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.

1369.5M/mo+1%Dec 1994

Shares 3 keywords including "outlook"

office.com

office.com

🔗 2 keyword overlap

collaborate for free with online versions of microsoft word, powerpoint, excel, and onenote. save documents, workbooks, and presentations online, in onedrive. share them with others and work together at the same time.

541.8M/mo-9%Apr 1999

Shares 2 keywords including "outlook"

one.com

one.com

🔗 2 keyword overlap

Everything you need to build an online store. Sell physical and digital products to customers anywhere with secure payments and smart integrations.

9.8M/mo-2%Feb 1992

Shares 2 keywords including "outlook"

Report based on data from May 2026

See a sample report