onit.com
DR 74by AhrefsMedium Opportunity · 40/100
31y1995-11-13Domain Age
106.9K-10%Monthly Visits
Direct 67%United States 65%Primary Channel
1Competitors

Product Identity

About

Protect yourself from job scams with Onit.

Categoryfinance/finance

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

106,854

9.9% vs last month

Bounce Rate

31.6%

Pages / Visit

6.0

Avg. Session

9m 21s

Domain Age

30.6 years

#266,238Global Rank
#80,809Country Rank (840)
#978Category Rank · Finance
Traffic Trend
9.9%

Growth Profile · Insight

Traffic is declining (-10%) but remaining users engage deeply (9m21s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources
Organic Search
11.1%
Direct
67.3%
Social
0.4%
Referral
20.0%
Paid
0.1%
Email
1.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
65.2%
🇧🇴BoliviaBO
5.4%
🇲🇽MexicoMX
4.7%
🇮🇳IndiaIN
4.1%
🇯🇵JapanJP
3.6%
Top 3 countries account for 75.3% of traffic — high geographic concentration
Top Keywords
Keyword
harvey ai102.3K$9.06$350
claude for legal60.7K$23.47$160
onit4.3K$5.64$3.0K
securedocs1.2K$22.01$340
adm onit legal210$0.00$190
SERP Rankings
KeywordRanking URL
onit#1🏠www.onit.com/5,100$3.01

Acquisition Engine · Insight

Direct is the primary acquisition channel (67%), ranking for 5 keywords with traffic concentrated in United States (65%). Heavy reliance on one channel creates vulnerability.

How does onit.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

leahai.com favicon

leahai.com

leahai.com

🔗 2 keyword overlap

400+ purpose-built agents across Legal, Procurement, and Finance. Trained on deep domain knowledge.

37.1K/mo-7%Dec 2022

Shares 2 keywords including "harvey ai"

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from May 2026

See a sample report