oup.com

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DR 92by AhrefsMedium Opportunity · 60/100

Categoryscience_and_education/biology

Top 2,387

Global Rank

United States 24%

Top Market

-7%

Monthly Trend

34% Bounce

Engagement Signal

Monthly Visits

20,863,020

↓6.8% vs last month

Bounce Rate

34.1%

Pages / Visit

3.7

Avg. Session

3m 6s

Domain Age

28.3 years

Traffic

#2,387Global Rank

#2,345Country Rank (840)

#2Category Rank · Biology

Traffic Trend

↓6.8%

Traffic Sources

Organic Search

43.2%

Direct

37.6%

Social

4.0%

Referral

13.4%

Paid

0.2%

1.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

24.1%

🇬🇧United KingdomGB

9.1%

🇦🇺AustraliaAU

4.4%

🇮🇳IndiaIN

3.5%

🇩🇪GermanyDE

3.1%

Top 3 countries account for 37.6% of traffic

SEO & Keywords

Top Keywords

Keyword
porn	8.8M	$0.00	$189.0K
oxford	321.6K	$0.97	$37.3K
oxford english hub	62.1K	$0.59	$100.5K
oxford university press	24.3K	$1.09	$24.3K
oxford hub	20.9K	$0.55	$31.5K

SERP Rankings

Keyword			Ranking URL
word of the year	#1	📄	corp.oup.com/word-of-the-year/	23,020	$3.63
word of the year	#10	📄	languages.oup.com/word-of-the-year/2023/	23,020	$3.63
spherical clusters vs non spherical clusters	#3	📄	academic.oup.com/mnras/article/541/1/446/8161683	1,440	—
upper airway cough syndrome	#10	📄	academic.oup.com/fampra/article/38/6/751/6296672	1,360	—
heterophylly	#4	📄	academic.oup.com/plcell/article/33/10/3272/6326824	1,080	—

Growth Readout

Bounce rate only 34%, avg session 186s — exceptionally high engagement

Global rank top 2.4K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does oup.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xhamster.desi

🔗 2 keyword overlap

Watch Cartoon sex porn. Starring: Dream Anime, Harry lola. Category: Lesbian, Teen, Indian, Hentai, Softcore. Enjoy this HD XXX sex video and more!

200.9M/mo+2%Nov 2016

Shares 2 keywords including "xhamster"

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xhamster1.desi

🔗 2 keyword overlap

Here's your free access to Cartoon porn pictures & nudes on xHamster - a huge archive of hot naked women photo galleries featuring homemade fucking & sucking XXX action! #19

132.5M/mo-3%Nov 2019

Shares 2 keywords including "xhamster"

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xhaccess.com

🔗 2 keyword overlap

Watch Cartoon of White Woman Catching that Nut video on xHamster, the best sex tube site with tons of free CEI Big Cock & American porn movies!

126.8M/mo+17%Nov 2020

Shares 2 keywords including "xhamster"

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xhamster2.com

🔗 2 keyword overlap

Here's your free access to Hentai porn pictures & nudes on xHamster - a huge archive of hot naked women photo galleries featuring homemade fucking & sucking XXX action!

54.9M/mo-16%Jul 2018

Shares 2 keywords including "xhamster"

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accor.com

🔗 2 keyword overlap

People are at the heart of our purpose and drive our business. It’s our genuine care for people – our guests, team members, owners and partners, and local communities – that sets us apart.

20.5M/mo+1%Feb 1998

Shares 2 keywords including "xhamster"

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View full competitive analysis of oup.com →

Report based on data from May 2026

See a sample report