paddle.com

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DR 90by AhrefsMedium Opportunity · 45/100

About

The smart alternative to in-app payments

CategoryFintech

Top 21,042

Global Rank

United States 22%

Top Market

-1%

Monthly Trend

38% Bounce

Engagement Signal

Monthly Visits

2,644,222

↓0.6% vs last month

Bounce Rate

37.6%

Pages / Visit

3.5

Avg. Session

2m 29s

Domain Age

28.1 years

Traffic

#21,042Global Rank

#16,145Country Rank (840)

#422Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↓0.6%

Traffic Sources

Organic Search

11.6%

Direct

64.5%

Social

3.4%

Referral

10.9%

Paid

0.4%

9.1%

Strong brand recognition: 64.5% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

22.3%

🇨🇳ChinaCN

14.4%

🇩🇪GermanyDE

5.9%

🇬🇧United KingdomGB

4.6%

🇵🇰PakistanPK

4.0%

Top 3 countries account for 42.6% of traffic

SEO & Keywords

Top Keywords

Keyword
paddle	222.2K	$1.39	$197.0K
lemon squeezy	116.2K	$7.87	$6.5K
paddle payments	4.1K	$31.09	$3.1K
paddle payment	3.6K	$8.09	$3.0K
paddle payment gateway	3.0K	$1.71	$2.7K

SERP Rankings

Keyword			Ranking URL
turnover	#9	📄	www.paddle.com/resources/turnover-vs-revenue	51,350	$0.69
paddle.com market limited	#1	🏠	www.paddle.com/	4,650	—
build in public	#4	📄	www.paddle.com/blog/build-in-public-boost-your-engagement	4,190	—
gizai	#4	📄	showcase.paddle.com/companies/gizai	1,960	$2.05
paddle sandbox	#1	📄	developer.paddle.com/build/tools/sandbox	1,590	—

Product Hunt Launch Signal

“The smart alternative to in-app payments”

279votes

5.0 ★Rating

30Comments

Launched: May 20, 2025FintechView on Product Hunt

Growth Readout

Direct traffic at 65% — strong brand recognition

Global rank top 21.0K — established player in the space

How does paddle.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

chargebee.com

🔗 2 keyword overlap

Unlock hyper-growth with Chargebee's Software-as-a-Service. Streamline revenue operations & grow your business efficiently. Join the trajectory to success now.

2.6M/mo-7%Mar 2011

Shares 2 keywords including "paddle"

paddle.com vs chargebee.com →Visit Website ↗

payproglobal.com

🔗 2 keyword overlap

Bringen Sie Ihren SaaS-Kundenservice mit PayPro Global auf ein neues Level. Profitieren Sie von dedizierten Kommunikationskanälen, maßgeschneiderter, proaktiver Hilfe und Unterstützung rund um die Uhr. Kontaktieren Sie uns!

861.8K/mo+5%Apr 2007

Shares 2 keywords including "paddle"

paddle.com vs payproglobal.com →Visit Website ↗

View full competitive analysis of paddle.com →

Report based on data from May 2026

See a sample report