paylocity.com

DR 90by AhrefsMedium Opportunity · 44/100

About

Discover how the One Big Beautiful Bill Act is reshaping workplace operations - and what employers need to do now to stay compliant.

Categorycomputers_electronics_and_technology

Top 1,935

Global Rank

United States 97%

Top Market

-3%

Monthly Trend

23% Bounce

Engagement Signal

Monthly Visits

21,574,590

↓3.4% vs last month

Bounce Rate

23.3%

Pages / Visit

6.9

Avg. Session

5m 38s

Domain Age

20.6 years

Traffic

#1,935Global Rank

#411Country Rank (840)

#71Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↓3.4%

Traffic Sources

Organic Search

9.6%

Direct

52.8%

Social

12.2%

Referral

19.3%

Paid

0.8%

5.3%

Strong brand recognition: 52.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

96.9%

🇮🇳IndiaIN

1.0%

Top 3 countries account for 98.2% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
paylocity	282.2K	$1.88	$406.9K
paylocity login	55.7K	$0.37	$154.1K
paylocity employee login	5.7K	$0.00	$10.0K
paylocity sign in	3.9K	$1.14	$5.5K
paylocity log in	2.7K	$0.37	$4.3K

SERP Rankings

Keyword			Ranking URL
hris	#8	📄	www.paylocity.com/resources/learn/articles/what-is-human-resource-information-system-hris/	51,980	$11.69
vendor management	#9	📄	www.paylocity.com/resources/learn/articles/vendor-management/	5,270	$11.54

Growth Readout

Direct traffic at 53% — strong brand recognition

Bounce rate only 23%, avg session 338s — exceptionally high engagement

Global rank top 1.9K — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

How does paylocity.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

softwarefinder.com

🔗 2 keyword overlap

the most up to date software directory in the us. get real software reviews, pricing, online demos, and product feature lists to kick start your software search in 2025. need help? get in touch with our consultants for free software selection advice.

195.4K/mo-1%Jan 2000

Shares 2 keywords including "gusto"

paylocity.com vs softwarefinder.com →Visit Website ↗

View full competitive analysis of paylocity.com →

Report based on data from May 2026

See a sample report