personalcapital.com

DR 72by AhrefsMedium Opportunity · 41/100

About

Take control of your finances with Personal Capital's personal finance tools. Get access to wealth management services and free financial management tools.

Categoryfinance/investing

Top 153,198

Global Rank

United States 98%

Top Market

-12%

Monthly Trend

71% Bounce

Engagement Signal

Monthly Visits

386,257

↓11.8% vs last month

Bounce Rate

70.5%

Pages / Visit

1.5

Avg. Session

35s

Domain Age

21.4 years

Traffic

#153,198Global Rank

#30,826Country Rank (840)

#271Category Rank · Investing

Traffic Trend

↓11.8%

Traffic Sources

Organic Search

6.6%

Direct

27.4%

Social

1.0%

Referral

63.9%

Paid

0.0%

1.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

97.5%

Top 3 countries account for 98.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
empower	504.1K	$1.19	$3.1K
personal capital	13.8K	$2.48	$6.3K
empower personal dashboard	9.1K	$6.77	$1.6K
empower dashboard	1.9K	$4.14	$600
personal capital login	790	$4.49	$470

SERP Rankings

Keyword			Ranking URL
personal capital	#1	🏠	www.personalcapital.com/	14,420	$2.77

Growth Readout

Traffic declined for 3 consecutive months — under pressure recently

Bounce rate at 71% — potential landing page experience issues

Traffic concentrated in United States (98%) — high geographic dependency

How does personalcapital.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

getfrank.com

🔗 2 keyword overlap

A quick guide to hidden financial advising fees, from insurance commissions to investment fund costs.

5.7K/mo-15%Feb 2009

Shares 2 keywords including "personal capital"

personalcapital.com vs getfrank.com →Visit Website ↗

View full competitive analysis of personalcapital.com →

Report based on data from May 2026

See a sample report