policybazaar.com
DR 74by AhrefsMedium Opportunity · 60/100

About

Policybazaar sets up special helpline number for customers to ask Coronavirus queries around insurance

Categoryfinance/insurance
Top 2,046
Global Rank
India 91%
Top Market
+0%
Monthly Trend
58% Bounce
Engagement Signal

Monthly Visits

22,525,529

0.3% vs last month

Bounce Rate

57.6%

Pages / Visit

4.1

Avg. Session

2m 53s

Domain Age

18.2 years

Traffic

#2,046Global Rank
#208Country Rank (356)
#2Category Rank · Insurance
Traffic Trend
0.3%
Traffic Sources
Organic Search
52.6%
Direct
23.1%
Social
4.2%
Referral
5.7%
Paid
10.3%
Email
4.0%
Geographic Distribution
DomainShareBar
🇮🇳IndiaIN
91.2%
🇺🇸United StatesUS
2.3%
🇦🇪United Arab EmiratesAE
1.2%
Top 3 countries account for 94.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
gold rate today1.1M$0.17$627.7K
gold price today1.0M$0.37$87.6K
policy bazaar263.4K$0.28$408.5K
silver rate today212.5K$0.15$53.8K
policybazaar194.1K$0.21$262.3K
SERP Rankings

Growth Readout

Global rank top 2.0K — established player in the space

Traffic concentrated in India (91%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does policybazaar.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

groww.in

groww.in

🔗 3 keyword overlap

Faster Trading, Realtime Data, Supercharged APIs for your algo trading needs. Read the documentation to get started.

54.3M/mo-9%Apr 2016

Shares 3 keywords including "gold price today"

bajajfinserv.in

bajajfinserv.in

🔗 3 keyword overlap

Bajaj Finserv is India's most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills

36.1M/mo-1%Jul 2007

Shares 3 keywords including "gold price today"

economictimes.com

economictimes.com

🔗 2 keyword overlap

FM Sitharaman had some stern answers to the questions of inquisitive journalists at the media briefing on the outcome of 47th GST Council. From her thoughts on gambling to inflation, here are some excerpts from the press meet. Watch!

110.3M/mo+14%Apr 1996

Shares 2 keywords including "gold rate today"

livemint.com

livemint.com

🔗 2 keyword overlap

Company Business News: Get the latest corporate news, company quarterly results, policies, analysis, company earnings news, information at Mint.

22.9M/mo-10%Nov 2006

Shares 2 keywords including "gold price today"

angelone.in

angelone.in

🔗 2 keyword overlap

Check the list of various charges such as Brokerage Charges, STT, DP charges, GST, SEBI charges & Stamp Duty for trades & investments in share market at Angel One.

14.9M/mo-1%May 2021

Shares 2 keywords including "gold price today"

Report based on data from May 2026

See a sample report