popmart.com

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DR 74by AhrefsMedium Opportunity · 60/100

23y2003-11-23Domain Age

4.0M-4%Monthly Visits

Search 49%United States 36%Primary Channel

1Competitors

Product Identity

About

POP MART is a market-leading character-based entertainment company and a global champion of designer toy culture. We have set foot in more than 23 countries and regions through our network of 350+ offline stores and 2000+ Roboshops catering to a diverse audience of cultural pioneers and art fans. Some of our best-known characters include MOLLY, The Monsters, DIMOO, Skullpanda and others – each created by one of our artist friends and regular collaborators. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world.

Categorye-commerce_and_shopping/e-commerce_and_shopping

Product Identity · Insight

Operating for 23 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,967,178

↓3.7% vs last month

Bounce Rate

35.5%

Pages / Visit

5.6

Avg. Session

2m 60s

Domain Age

22.6 years

#11,049Global Rank

#4,665Country Rank (840)

#43Category Rank · E-commerce_and_Shopping

Traffic Trend

↓3.7%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.6 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

49.0%

Direct

30.5%

Social

5.7%

Referral

6.5%

Paid

3.2%

5.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

36.1%

🇦🇺AustraliaAU

7.2%

🇬🇧United KingdomGB

5.4%

🇨🇦CanadaCA

5.2%

🇹🇭ThailandTH

4.5%

Top 3 countries account for 48.7% of traffic

Top Keywords

Keyword
labubu	441.6K	$0.33	$132.0K
popmart	195.4K	$1.21	$525.8K
pop mart	94.3K	$1.19	$232.1K
hirono	48.1K	$0.22	$27.4K
ポップマート	3.4K	$0.00	$21.2K

SERP Rankings

Keyword			Ranking URL
nyota	#1	📄	www.popmart.com/us/collection/135/nyota?srsltid=AfmBOoqGF7zHPhm7W4yP354D3rPZ-UXhZ3czJxHZq6Wf37kBCJFQLNtO	8,900	$0.46
skull panda my little pony	#1	📄	m.popmart.com/us/collection/304/skullpanda-%C3%97-my-little-pony	4,770	—
naruto labubu	#6	📄	m.popmart.com/us/search/LABUBU	2,220	$0.82

Acquisition Engine · Insight

Search is the primary acquisition channel (49%), ranking for 5 keywords with traffic concentrated in United States (36%). Heavy reliance on one channel creates vulnerability.

How does popmart.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

zingpopculture.com.au

🔗 3 keyword overlap

zing pop culture australia, the ultimate place to be for anything related to pop culture. shop thousands of amazing products online or in store now.

175.8K/mo-62%

Shares 3 keywords including "popmart"

popmart.com vs zingpopculture.com.au →Visit Website ↗

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from May 2026

See a sample report