propublica.org

propublica.org

propublica.org
Visit Website
DR 88by AhrefsMedium Opportunity · 60/100

About

ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Categorynews_and_media
Top 17,817
Global Rank
United States 87%
Top Market
+0%
Monthly Trend
59% Bounce
Engagement Signal

Monthly Visits

3,748,868

↓0.5% vs last month

Bounce Rate

59.2%

Pages / Visit

2.3

Avg. Session

1m 48s

Domain Age

18.7 years

Traffic

#17,817Global Rank
#3,902Country Rank (840)
#196Category Rank · News_and_Media
Traffic Trend
↓0.5%
Traffic Sources
Organic Search
45.0%
Direct
31.2%
Social
11.3%
Referral
7.8%
Paid
0.4%
Email
4.2%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
86.6%
🇻🇳VietnamVN
2.2%
🇨🇦CanadaCA
1.6%
🇬🇧United KingdomGB
1.0%
Top 3 countries account for 90.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
turbotax752.9K$2.80$4.9K
propublica38.5K$3.73$58.1K
propublica nonprofit explorer9.6K$0.67$13.4K
pro publica3.6K$3.95$4.5K
ppp loan lookup2.2K$4.16$4.2K
SERP Rankings
KeywordRanking URL
exeter finance#5📄www.propublica.org/article/exeter-finance-skip-payments-debt18,870$3.18
media outlets#4🏠www.propublica.org/1,880$4.46

Business & Domain

Domain Information
RegistrarRegister.com - Network Solutions, LLC
Registered2007-10-20
Expires2027-10-20
Name Serversns-1190.awsdns-20.org, ns-1885.awsdns-43.co.uk

Growth Readout

Traffic declined for 3 consecutive months — under pressure recently

Global rank top 17.8K — established player in the space

Traffic concentrated in United States (87%) — high geographic dependency

How does propublica.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

19thnews.org

19thnews.org

🔗 2 keyword overlap

The 19th is an independent, nonprofit newsroom reporting at the intersection of gender, politics, policy and power.

492.3K/mo-7%Jul 2019

Shares 2 keywords including "alex pretti"

propublica.org vs 19thnews.org →Visit Website ↗
View full competitive analysis of propublica.org →

Report based on data from May 2026

See a sample report