publicpolicy.google

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Medium Opportunity · 45/100

4y2023-01-23Domain Age

616.3K+17%Monthly Visits

Direct 63%United States 15%Primary Channel

5Competitors

Product Identity

About

Google and the U.S. Conference of Mayors launch AI playbook to equip local leaders with practical steps for responsible AI adoption

Categorynews_and_media

Product Identity · Insight

A news_and_media product operating for 4 years. No ProductHunt presence. No public revenue data.

Growth Profile

Monthly Visits

616,275

↑17.4% vs last month

Bounce Rate

64.8%

Pages / Visit

1.4

Avg. Session

55s

Domain Age

3.6 years

#107,652Global Rank

#5,880Country Rank (764)

#129Category Rank · News_and_Media

Traffic Trend

↑17.4%

Growth Profile · Insight

Traffic is growing (+17%) but bounce rate is elevated (65%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources

Organic Search

16.2%

Direct

61.3%

Social

5.9%

Referral

14.5%

Paid

0.0%

Gen AI

2.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

14.9%

🇮🇹ItalyIT

14.4%

🇮🇳IndiaIN

7.1%

🇬🇧United KingdomGB

6.7%

🇳🇬NigeriaNG

6.2%

Top 3 countries account for 36.4% of traffic

Top Keywords

Keyword
ai mode	4.3M	$1.08	$480
outlook email	908.3K	$0.72	$190
google ai mode	600.7K	$1.43	$290
virgilio mail	480.6K	$1.66	$270
ai works	870	$0.00	$150

SERP Rankings

Keyword			Ranking URL
mpathic	#7	📄	publicpolicy.google/stories/mpathic-washington/	1,190	$4.31

Acquisition Engine · Insight

Direct is the primary acquisition channel (63%), ranking for 5 keywords with traffic concentrated in United States (15%). Heavy reliance on one channel creates vulnerability.

How does publicpolicy.google actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

search.google

🔗 2 keyword overlap

Explore new ways to search. Download the Google app to experience Lens, AR, Search Labs, voice search, and more.

5.8M/mo-11%Aug 2023

Shares 2 keywords including "ai mode"

publicpolicy.google vs search.google →Visit Website ↗

pressgazette.co.uk

🔗 2 keyword overlap

Digital publishing revenue in the UK was up by an average of 12.3% in the second quarter of 2022 compared to the year before.

265.2K/mo+12%Nov 1999

Shares 2 keywords including "ai mode"

publicpolicy.google vs pressgazette.co.uk →Visit Website ↗

higoodie.com

🔗 2 keyword overlap

Learn how social platforms and content formats influence AI visibility. Discover why YouTube, Reddit, and long-form content drive the most AI citations.

84.9K/mo+28%May 2024

Shares 2 keywords including "ai mode"

publicpolicy.google vs higoodie.com →Visit Website ↗

thatware.co

🔗 2 keyword overlap

thatware® is world's first seo company seamlessly integrating the power of ai into its strategies. leveraging advanced seo methods such as semantics.

68.9K/mo-18%May 2018

Shares 2 keywords including "ai mode"

publicpolicy.google vs thatware.co →Visit Website ↗

evergreen.media

🔗 2 keyword overlap

Lerne bei uns, worauf es bei erfolgreicher SEO für Online-Shops wirklich ankommt ✓ das richtige Shopsystem ✓ Checklisten

49.6K/mo+4%Oct 2018

Shares 2 keywords including "ai mode"

publicpolicy.google vs evergreen.media →Visit Website ↗

View full competitive analysis of publicpolicy.google →

Competitive Landscape · Insight

Facing significant traffic gap vs search.google (9.5x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

publicpolicy.google

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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