rd.com

DR 86by AhrefsMedium Opportunity · 60/100

About

Editorial for Reader's Digest is headquartered in White Plains, New York. If you have feedback or a story to share, please email us.

Categorynews_and_media

Top 13,882

Global Rank

United States 73%

Top Market

+3%

Monthly Trend

55% Bounce

Engagement Signal

Monthly Visits

5,049,285

↑3.1% vs last month

Bounce Rate

55.5%

Pages / Visit

2.1

Avg. Session

1m 13s

Domain Age

30.8 years

Traffic

#13,882Global Rank

#4,081Country Rank (840)

#207Category Rank · News_and_Media

Traffic Trend

↑3.1%

Traffic Sources

Organic Search

47.4%

Direct

16.0%

Social

4.1%

Referral

5.4%

Paid

5.6%

21.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

73.0%

🇨🇦CanadaCA

3.5%

🇬🇧United KingdomGB

2.8%

🇦🇺AustraliaAU

1.9%

🇮🇳IndiaIN

1.6%

Top 3 countries account for 79.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
rd	320.4K	$3.36	$7.3K
may the 4th be with you	234.1K	$0.94	$5.1K
jokes	77.9K	$0.21	$6.2K
readers digest	15.1K	$1.43	$10.5K
dark jokes	13.0K	$0.40	$6.3K

SERP Rankings

Keyword			Ranking URL
.com	#10	📄	www.rd.com/article/what-does-com-stand-for/	80,930	—
tl;dr	#8	📄	www.rd.com/article/what-does-tldr-mean/	76,440	—
tongue twisters	#7	📄	www.rd.com/list/toughest-tongue-twisters/	67,160	$0.17
printable christmas cards	#4	📄	www.rd.com/list/free-christmas-cards/	24,110	$2.14
trivia questions	#7	📄	www.rd.com/list/trivia-questions/	21,480	$0.22

Growth Readout

Global rank top 13.9K — established player in the space

Traffic concentrated in United States (73%) — high geographic dependency

How does rd.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

countryliving.com

🔗 2 keyword overlap

Home decorating ideas, recipes, plus antiques and more from the editors of Country Living

11.1M/mo+17%Aug 1995

Shares 2 keywords including "easter traditions"

rd.com vs countryliving.com →Visit Website ↗

laughfactory.com

🔗 2 keyword overlap

watch our huge library of the best stand-up comedy videos, get information on our stand-up comedians, read our joke of the day, and buy tickets to live shows at our comedy clubs.

479.6K/mo-10%Dec 2000

Shares 2 keywords including "jokes"

rd.com vs laughfactory.com →Visit Website ↗

View full competitive analysis of rd.com →

Report based on data from May 2026

See a sample report