ricksteves.com
Medium Opportunity · 60/100
30y1996-06-09Domain Age
3.9M-2%Monthly Visits
Search 77%United States 72%Primary Channel
4Competitors

Product Identity

About

A free concert program for orchestras featuring music from across Europe.

Categorytravel_and_tourism/travel_and_tourism

Product Identity · Insight

Operating for 30 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,851,586

2.3% vs last month

Bounce Rate

66.5%

Pages / Visit

1.9

Avg. Session

2m 12s

Domain Age

30.2 years

#19,689Global Rank
#5,590Country Rank (840)
#49Category Rank · Travel_and_Tourism
Traffic Trend
2.3%

Growth Profile · Insight

Traffic is stable but engagement is weak (1.9 pages/visit, 67% bounce) — there may be room to improve value communication or landing page experience.

Acquisition Engine

Traffic Sources
Organic Search
76.8%
Direct
15.1%
Social
2.6%
Referral
4.0%
Paid
0.0%
Email
0.9%
Gen AI
0.5%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
72.3%
🇨🇦CanadaCA
5.6%
🇬🇧United KingdomGB
3.9%
🇦🇺AustraliaAU
2.5%
🇧🇦Bosnia & HerzegovinaBA
2.5%
Top 3 countries account for 81.8% of traffic — high geographic concentration
Top Keywords
Keyword
portugal3.0M$0.64$40.0K
spain2.6M$0.93$30.6K
england2.5M$0.91$18.4K
switzerland1.1M$1.12$10.7K
rick steves23.3K$0.76$17.8K

Acquisition Engine · Insight

Heavily search-dependent (77%) and geographically concentrated in United States (72%) — dual concentration risk from algorithm changes and regional market shifts.

How does ricksteves.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

lonelyplanet.com favicon
lonelyplanet.com

lonelyplanet.com

🔗 2 keyword overlap

Custom trips designed by trusted local experts. Personalized itineraries, authentic experiences and seamless support with Lonely Planet Journeys.

2.0M/mo+5%Sep 1994

Shares 2 keywords including "barcelona"

spain.info favicon
spain.info

spain.info

🔗 2 keyword overlap

Renseignez-vous sur tout ce que vous pouvez faire lors d’un voyage à Cartagena. Les meilleurs plans, les sites à visiter, etc. à Murcie | spain.info

1.4M/mo+17%Aug 2001

Shares 2 keywords including "barcelona"

nationsonline.org favicon
nationsonline.org

nationsonline.org

🔗 2 keyword overlap

Want to know more about all the nations in the world? You came to the right place. See country profiles, maps, landscapes, cities, local news, and find information about governments, culture, travel, languages and much more.

630.7K/mo+3%

Shares 2 keywords including "portugal"

breednet.com.au favicon
breednet.com.au

breednet.com.au

🔗 2 keyword overlap

Australian bred horses have competed very successfully in South Africa over the years and a significant number of Aus bred mares are now at stud over there and one of them is the dam of talented three year-old Royal Aussie, who captured the R7.5million World Sports Betting Gold Rush (1600m) at Kenilworth in South Africa on Saturday.

115.3K/mo-19%

Shares 2 keywords including "switzerland"

Competitive Landscape · Insight

Competes with 4 products. Closest competitor lonelyplanet.com shares 2 keywords at 2.0M/mo — competition intensity is low.

Report based on data from July 2026

See a sample report