rootly.com

DR 74by AhrefsMedium Opportunity · 41/100

About

AI SRE FAQ on safety, security, and adoption. Learn how AI SRE works, stays controlled, and supports safer incident response at scale.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 160,679

Global Rank

United States 40%

Top Market

+26%

Monthly Trend

38% Bounce

Engagement Signal

Monthly Visits

217,053

↑26.1% vs last month

Bounce Rate

37.8%

Pages / Visit

4.9

Avg. Session

2m 36s

Domain Age

20.1 years

Traffic

#160,679Global Rank

#60,768Country Rank (840)

#1,242Category Rank · Programming_and_Developer_Software

Traffic Trend

↑26.1%

Traffic Sources

Organic Search

10.9%

Direct

74.9%

Social

3.7%

Referral

7.5%

Paid

0.7%

2.2%

Strong brand recognition: 74.9% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

40.4%

🇮🇳IndiaIN

9.8%

🇬🇧United KingdomGB

4.3%

🇨🇦CanadaCA

3.9%

🇦🇺AustraliaAU

3.4%

Top 3 countries account for 54.5% of traffic

SEO & Keywords

Top Keywords

Keyword
claude status	614.4K	$3.58	$1.4K
rootly	4.6K	$3.98	$3.2K
rootly ai	920	$0.00	$500
rootly careers	390	$0.00	$220
braze status	310	$0.00	$180

SERP Rankings

Keyword			Ranking URL
buffer login	#5	📄	rootly.com/external-status-pages/buffer	7,410	$0.35
rootly	#1	🏠	rootly.com/	5,340	$13.65
ai sre	#6	📄	rootly.com/ai-sre-guide	2,190	$7.53

Business & Domain

Domain Information

RegistrarAmazon Registrar, Inc.

Registered2006-05-27

Expires2026-05-22

Name ServersCLARK.NS.CLOUDFLARE.COM, FIONA.NS.CLOUDFLARE.COM

Growth Readout

Direct traffic at 75% — strong brand recognition

How does rootly.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

drdroid.io

🔗 2 keyword overlap

Streamline Your On-Call Response with On-Call Runbooks: Your Partner in Quick, Effective Decision-Making.

127.0K/mo+2%Jul 2022

Shares 2 keywords including "claude status"

rootly.com vs drdroid.io →Visit Website ↗

incidenthub.cloud

🔗 2 keyword overlap

Read IncidentHub's Privacy Policy to understand how we collect, use, and protect your data when you use IncidentHub

73.5K/mo-17%Mar 2024

Shares 2 keywords including "cloudflare status"

rootly.com vs incidenthub.cloud →Visit Website ↗

View full competitive analysis of rootly.com →

Report based on data from May 2026

See a sample report