rutgers.edu
DR 90by AhrefsMedium Opportunity · 60/100
Domain Age
7.5M-18%Monthly Visits
Direct 46%United States 94%Primary Channel
2Competitors

Product Identity

About

Rutgers provides resources and connections to help students gain real-world experience through internships, field experiences, co-ops, and more, preparing them to be career-ready before graduation.

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

7,528,424

17.6% vs last month

Bounce Rate

29.9%

Pages / Visit

5.8

Avg. Session

3m 59s

#6,544Global Rank
#1,375Country Rank (840)
#28Category Rank · Universities_and_Colleges
Traffic Trend
17.6%

Growth Profile · Insight

Traffic is declining (-18%) but remaining users engage deeply (3m59s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources
Organic Search
34.2%
Direct
46.2%
Social
3.3%
Referral
10.5%
Paid
0.9%
Email
4.8%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
93.8%
Top 3 countries account for 94.7% of traffic — high geographic concentration
Top Keywords
Keyword
xnxx4.8M$2.29$98.3K
canvas hacked515.3K$0.00$46.7K
webreg72.1K$3.00$65.0K
rutgers canvas41.5K$2.45$49.3K
myrutgers41.1K$3.21$54.9K
SERP Rankings

Acquisition Engine · Insight

Brand-driven growth (46% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does rutgers.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

uky.edu favicon

uky.edu

uky.edu

🔗 2 keyword overlap
2.7M/mo-21%

Shares 2 keywords including "canvas"

insidehighered.com favicon

insidehighered.com

insidehighered.com

🔗 2 keyword overlap

A UCLA report says holistic services, financial aid, consistent staffing and social programming can help students who lack family support and guidance.

1.6M/mo+10%Oct 2004

Shares 2 keywords including "canvas"

Competitive Landscape · Insight

Competes with 2 products. Closest competitor uky.edu shares 2 keywords at 2.7M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report