sec.gov

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Medium Opportunity · 60/100

29y1997-10-01Domain Age

6.1M-7%Monthly Visits

Direct 51%United States 65%Primary Channel

5Competitors

Product Identity

Categorylaw_and_government/legal

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

6,052,232

↓7.5% vs last month

Bounce Rate

46.3%

Pages / Visit

3.5

Avg. Session

3m 58s

Domain Age

28.8 years

#9,710Global Rank

#3,085Country Rank (840)

#10Category Rank · Legal

Traffic Trend

↓7.5%

Growth Profile · Insight

Traffic is declining (-7%) but remaining users engage deeply (3m58s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources

Organic Search

32.8%

Direct

48.9%

Social

3.3%

Referral

9.8%

Paid

0.0%

1.2%

Gen AI

3.9%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.5%

🇮🇳IndiaIN

5.8%

🇨🇦CanadaCA

4.4%

🇬🇧United KingdomGB

3.0%

🇭🇰Hong Kong SAR ChinaHK

1.9%

Top 3 countries account for 74.7% of traffic — high geographic concentration

Top Keywords

Keyword
sec	159.4K	$1.78	$57.4K
edgar	70.7K	$1.54	$61.8K
sec edgar	43.9K	$4.32	$75.0K
sec filings	10.2K	$4.03	$11.8K
edgar sec	10.0K	$4.46	$13.3K

SERP Rankings

Keyword			Ranking URL
edgar	#7	📄	www.edgarfiling.sec.gov/Welcome/EDGARLogin.htm	76,950	$0.79
edgar	#2	📄	www.sec.gov/edgar/search/	76,950	$0.79
edgar	#3	📄	www.sec.gov/submit-filings	76,950	$0.79
edgar	#5	📄	www.sec.gov/submit-filings/about-edgar	76,950	$0.79
edgar	#1	📄	www.sec.gov/search-filings	76,950	$0.79

Acquisition Engine · Insight

Brand-driven growth (51% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does sec.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

edgar-online.com

🔗 3 keyword overlap

web site created using create-react-app

95.1K/mo-12%Aug 1995

Shares 3 keywords including "edgar"

sec.gov vs edgar-online.com →Visit Website ↗

centurydirect.net

🔗 3 keyword overlap

Reach your ideal customers with Every Door Direct Mail (EDDM). Century Direct makes local marketing easy & cost-effective. Contact us today!

2.8K/mo-3%Sep 1999

Shares 3 keywords including "edgar"

sec.gov vs centurydirect.net →Visit Website ↗

hl.co.uk

🔗 2 keyword overlap

Transferring your pension to us can help simplify your savings by combining your pensions into one easy-to-manage Self-Invested Personal Pension (SIPP).

5.4M/mo-10%

Shares 2 keywords including "spacex stock"

sec.gov vs hl.co.uk →Visit Website ↗

hiive.com

🔗 2 keyword overlap

Learn more about how to sell your private company shares on Hiive, how to set your price, and what to expect during the transaction.

714.7K/mo-22%Nov 2002

Shares 2 keywords including "spacex stock"

sec.gov vs hiive.com →Visit Website ↗

equityzen.com

🔗 2 keyword overlap

EquityZen's mission is to improve the way startup employees are paid by unlocking the value of their equity compensation in a way that benefits all key players: the shareholder, the company, and the investor.

414.7K/mo-16%Jun 2013

Shares 2 keywords including "spacex stock"

sec.gov vs equityzen.com →Visit Website ↗

View full competitive analysis of sec.gov →

Competitive Landscape · Insight

4/5 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

sec.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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