sherdog.com

DR 74by AhrefsMedium Opportunity · 60/100

About

The industry pioneer in UFC, Bellator and all things MMA (aka Ultimate Fighting). MMA news, interviews, pictures, videos and more since 1997.

Categorysports/martial_arts

Top 14,676

Global Rank

United States 30%

Top Market

+19%

Monthly Trend

36% Bounce

Engagement Signal

Monthly Visits

3,858,216

↑19.5% vs last month

Bounce Rate

35.7%

Pages / Visit

3.8

Avg. Session

3m 0s

Domain Age

26.8 years

Traffic

#14,676Global Rank

#8,844Country Rank (840)

#5Category Rank · Martial_Arts

Traffic Trend

↑19.5%

Traffic Sources

Organic Search

48.6%

Direct

45.3%

Social

2.8%

Referral

2.8%

Paid

0.1%

0.4%

Strong brand recognition: 45.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

30.0%

🇨🇦CanadaCA

6.3%

🇨🇿CzechiaCZ

5.6%

🇬🇧United KingdomGB

4.9%

🇦🇺AustraliaAU

3.9%

Top 3 countries account for 41.9% of traffic

SEO & Keywords

Top Keywords

Keyword
ufc	10.1M	$2.45	$87.7K
sean strickland	1.2M	$0.30	$80.6K
khamzat chimaev	1.1M	$1.49	$97.9K
conor mcgregor	673.5K	$0.15	$82.2K
sherdog	23.0K	$3.15	$72.4K

SERP Rankings

Keyword			Ranking URL
arman tsarukyan age	#3	📄	www.sherdog.com/fighter/Arman-Tsarukyan-213913	7,050	—
islam makhachev age	#3	📄	www.sherdog.com/fighter/Islam-Makhachev-76836	4,150	—

Growth Readout

Direct traffic at 45% — strong brand recognition

Global rank top 14.7K — established player in the space

How does sherdog.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

ufcstats.com

🔗 9 keyword overlap

2.8M/mo+16%Sep 2013

Shares 9 keywords including "ufc"

sherdog.com vs ufcstats.com →Visit Website ↗

mmamania.com

🔗 2 keyword overlap

Here’s how to stream and/or watch UFC 317: “Topuria vs. Oliveira” TONIGHT (Sat., June 28, 2025) on ESPN+ pay-per-view (PPV)! Hint: You can stream it live online right here!

3.2M/mo+40%May 2005

Shares 2 keywords including "ufc"

sherdog.com vs mmamania.com →Visit Website ↗

View full competitive analysis of sherdog.com →

Report based on data from May 2026

See a sample report