slate.com
DR 90by AhrefsMedium Opportunity · 50/100

About

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Categorylaw_and_government/government
Top 5,997
Global Rank
United States 82%
Top Market
-18%
Monthly Trend
55% Bounce
Engagement Signal

Monthly Visits

11,101,739

18.1% vs last month

Bounce Rate

55.1%

Pages / Visit

2.8

Avg. Session

2m 37s

Domain Age

31.3 years

Traffic

#5,997Global Rank
#1,422Country Rank (840)
#31Category Rank · Government
Traffic Trend
18.1%
Traffic Sources
Organic Search
25.9%
Direct
55.4%
Social
6.5%
Referral
9.4%
Paid
0.3%
Email
2.6%

Strong brand recognition: 55.4% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
82.4%
🇨🇦CanadaCA
4.4%
🇬🇧United KingdomGB
1.7%
🇦🇺AustraliaAU
1.2%
🇳🇿New ZealandNZ
1.1%
Top 3 countries account for 88.5% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
thomas massie1.2M$0.00$12.2K
dungeon crawler carl368.6K$0.94$13.4K
the crash234.4K$0.70$12.3K
the crash netflix206.3K$0.00$17.0K
slate135.9K$1.39$78.8K

Growth Readout

Direct traffic at 55% — strong brand recognition

Global rank top 6.0K — established player in the space

Traffic concentrated in United States (82%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does slate.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

primetimer.com

primetimer.com

🔗 3 keyword overlap

Tracking the Peak TV era in real-time.

3.0M/mo+4%Oct 2013

Shares 3 keywords including "jim carrey"

thehill.com

thehill.com

🔗 2 keyword overlap

Unbiased Politics News

34.0M/mo-18%Apr 1995

Shares 2 keywords including "donald trump"

wired.com

wired.com

🔗 2 keyword overlap

All the news, tips, and tools you need to get to your destination, as well as what’s new in the world of transportation.

14.9M/mo-13%Nov 1992

Shares 2 keywords including "2026 winter olympics"

olympics.com

olympics.com

🔗 2 keyword overlap

Official website of the Olympics. Access breaking sports news, watch video highlights, original sports series and relive the best Olympic moments.

12.8M/mo+24%Mar 1995

Shares 2 keywords including "2026 winter olympics"

usembassy.gov

usembassy.gov

🔗 2 keyword overlap

The mission of the U.S. Embassy is to advance the interests of the United States, and to serve and protect U.S. citizens in [country].

6.4M/mo-3%Oct 1999

Shares 2 keywords including "2026 winter olympics"

Report based on data from May 2026

See a sample report