smartbear.com

Visit Website

DR 85by AhrefsMedium Opportunity · 58/100

About

Explore SmartBear’s suite of software testing, API, and development tools built to help teams deliver quality at scale.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 108,302

Global Rank

United States 16%

Top Market

-8%

Monthly Trend

46% Bounce

Engagement Signal

Monthly Visits

393,182

↓8.1% vs last month

Bounce Rate

46.1%

Pages / Visit

3.5

Avg. Session

1m 2s

Domain Age

22.9 years

Traffic

#108,302Global Rank

#8,225Country Rank (764)

#203Category Rank · Programming_and_Developer_Software

Traffic Trend

↓8.1%

Traffic Sources

Organic Search

32.5%

Direct

43.1%

Social

8.5%

Referral

11.9%

Paid

1.7%

2.3%

Strong brand recognition: 43.1% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

15.5%

🇮🇳IndiaIN

12.4%

🇧🇷BrazilBR

4.6%

🇬🇧United KingdomGB

4.1%

🇩🇪GermanyDE

3.4%

Top 3 countries account for 32.6% of traffic

SEO & Keywords

Top Keywords

Keyword
playwright	539.7K	$1.45	$2.5K
selenium	175.1K	$0.74	$1.4K
zephyr	95.1K	$1.67	$750
dealnews	65.0K	$0.47	$750
smartbear	8.1K	$2.45	$6.1K

SERP Rankings

Keyword			Ranking URL
collaborator	#5	📄	smartbear.com/product/collaborator/	19,490	$1.44
api hub	#7	📄	smartbear.com/academy/api%20hub/intro-to-api-hub/	1,640	$2.17

Growth Readout

Direct traffic at 43% — strong brand recognition

How does smartbear.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

saucelabs.com

🔗 2 keyword overlap

From test automation tutorials to webinars and more, find the resources you need to improve and streamline your automated testing process.

197.1K/mo-11%Jul 2008

Shares 2 keywords including "playwright"

smartbear.com vs saucelabs.com →Visit Website ↗

View full competitive analysis of smartbear.com →

Report based on data from May 2026

See a sample report