sofi.com

sofi.com

sofi.com
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DR 84by AhrefsMedium Opportunity · 50/100

About

Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.

Categoryfinance/banking_credit_and_lending
Top 1,376
Global Rank
United States 97%
Top Market
-6%
Monthly Trend
29% Bounce
Engagement Signal

Monthly Visits

27,646,853

↓5.9% vs last month

Bounce Rate

29.2%

Pages / Visit

5.9

Avg. Session

4m 27s

Domain Age

28.5 years

Traffic

#1,376Global Rank
#302Country Rank (840)
#13Category Rank · Banking_Credit_and_Lending
Traffic Trend
↓5.9%
Traffic Sources
Organic Search
24.3%
Direct
34.4%
Social
4.8%
Referral
3.6%
Paid
27.4%
Email
5.4%

Active ad spend: 27.4% from paid traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
96.9%
Top 3 countries account for 97.5% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
sofi726.4K$12.05$857.3K
rocket mortgage446.9K$14.67$48.4K
sofi login53.1K$4.07$96.6K
sofi bank51.3K$12.37$76.0K
sofi high yield savings38.5K$15.80$40.5K
SERP Rankings
KeywordRanking URL
current mortgage rates#6📄www.sofi.com/home-loans/mortgage-rates/90,030$2.23
25 an hour is how much a year#3📄www.sofi.com/calculators/salary-calculator/25-dollars-an-hour-converter/24,230—
40 an hour is how much a year#2📄www.sofi.com/calculators/salary-calculator/40-dollars-an-hour-converter/15,550—
voostock#10📄www.sofi.com/invest/stock/VOO/3,440$2.47
what is a unicorn company#8📄www.sofi.com/learn/content/what-is-a-unicorn-company/1,620$0.25

Growth Readout

Paid traffic at 27% — actively spending on ads

Bounce rate only 29%, avg session 267s — exceptionally high engagement

Global rank top 1.4K — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

How does sofi.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

stocktitan.net

stocktitan.net

🔗 2 keyword overlap

Free investment growth calculator with compound interest. Enter your starting amount, monthly contributions, and expected return to project how your portfolio grows over time.

1.9M/mo+8%Oct 2019

Shares 2 keywords including "sofi"

sofi.com vs stocktitan.net →Visit Website ↗
View full competitive analysis of sofi.com →

Report based on data from May 2026

See a sample report