sostav.ru
DR 78by AhrefsMedium Opportunity · 60/100
Domain Age
2.1M+14%Monthly Visits
Search 54%Russia 77%Primary Channel
2Competitors

Product Identity

About

Потенциальная аудитория приложения — десятки миллионов российских покупателей смартфонов

Categorybusiness_and_consumer_services/marketing_and_advertising

Growth Profile

Monthly Visits

2,066,330

14.1% vs last month

Bounce Rate

62.8%

Pages / Visit

1.5

Avg. Session

46s

#37,415Global Rank
#1,836Country Rank (643)
#9Category Rank · Marketing_and_Advertising
Traffic Trend
14.1%

Growth Profile · Insight

Traffic is growing (+14%) but bounce rate is elevated (63%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources
Organic Search
53.8%
Direct
32.1%
Social
2.8%
Referral
10.5%
Paid
0.1%
Email
0.8%
Geographic Distribution
DomainShareBar
🇷🇺RussiaRU
77.4%
🇧🇾BelarusBY
2.3%
🇳🇱NetherlandsNL
1.7%
🇩🇪GermanyDE
1.7%
🇰🇿KazakhstanKZ
1.7%
Top 3 countries account for 81.4% of traffic — high geographic concentration
SERP Rankings

Acquisition Engine · Insight

Heavily search-dependent (54%) and geographically concentrated in Russia (77%) — dual concentration risk from algorithm changes and regional market shifts.

How does sostav.ru actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

vk.com favicon

vk.com

vk.com

🔗 2 keyword overlap

vk is the largest european social network with more than 100 million active users. our goal is to keep old friends, ex-classmates, neighbors and colleagues in touch.

980.8M/mo+4%Jun 1997

Shares 2 keywords including "вк"

t-j.ru favicon

t-j.ru

t-j.ru

🔗 2 keyword overlap

Статьи об управлении деньгами. Как экономить, вкладывать, защищать свои права и общаться с банками

28.8M/mo+3%

Shares 2 keywords including "авито"

Competitive Landscape · Insight

Facing significant traffic gap vs vk.com (474.7x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report