state.gov

DR 92by AhrefsMedium Opportunity · 60/100

About

The E-Government Act of 2002 requires federal agencies to conduct a Privacy Impact Assessment (PIA) for any information electronic collections and information technology (IT) systems that contain personally identifiable information (PII). A PIA is an analysis of how information is handled to: ensure handling conforms to applicable legal, regulatory, and policy requirements regarding privacy, determine […]

Categorylaw_and_government/government

Top 1,167

Global Rank

United States 63%

Top Market

-1%

Monthly Trend

42% Bounce

Engagement Signal

Monthly Visits

28,297,438

↓1.2% vs last month

Bounce Rate

41.7%

Pages / Visit

7.5

Avg. Session

8m 3s

Domain Age

28.7 years

Traffic

#1,167Global Rank

#446Country Rank (840)

#10Category Rank · Government

Traffic Trend

↓1.2%

Traffic Sources

Organic Search

48.9%

Direct

34.5%

Social

3.8%

Referral

8.1%

Paid

0.6%

4.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

62.6%

🇮🇳IndiaIN

3.3%

🇲🇽MexicoMX

2.7%

🇨🇳ChinaCN

2.5%

🇨🇦CanadaCA

2.1%

Top 3 countries account for 68.6% of traffic

SEO & Keywords

Top Keywords

Keyword
iran	6.4M	$0.67	$637.3K
passport renewal	355.6K	$3.60	$177.0K
ds160	225.4K	$1.62	$358.1K
visa bulletin	189.3K	$2.39	$367.4K
ds 160	97.7K	$1.48	$144.7K

SERP Rankings

Keyword			Ranking URL
iran	#4	📄	www.state.gov/countries-areas/iran	9,599,610	$0.81
new year's day	#4	📄	americanenglish.state.gov/content-spotlight-new-year	4,943,010	$3.15
switzerland	#7	📄	2009-2017.state.gov/outofdate/bgn/switzerland/25723.htm	515,770	$1.02
senac	#2	📄	educationusa.state.gov/centers/senac-boa-vista	211,330	$0.13
passport size photo	#10	📄	travel.state.gov/content/travel/en/us-visas/visa-information-resources/photos/photo-composition-template.html	162,300	$0.20

Growth Readout

Global rank top 1.2K — established player in the space

Traffic concentrated in United States (63%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does state.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

elpais.com

🔗 2 keyword overlap

El tenista español no da opción al noruego (6-3, 6-3, 6-0) y suma su Grand Slam número 22, dos más que Djokovic y Federer

112.7M/mo-2%Mar 2001

Shares 2 keywords including "iran"

state.gov vs elpais.com →Visit Website ↗

nationalgeographic.com

🔗 2 keyword overlap

The Best Luxury Travel Vacation Packages With National Geographic. Luxury Travel Packages: National Geographic Traveler Expert Guides, Special Access To Attractions & Cultural Experiences.

9.7M/mo-5%Oct 1995

Shares 2 keywords including "iran"

state.gov vs nationalgeographic.com →Visit Website ↗