sumsub.com
DR 79by AhrefsMedium Opportunity · 44/100

About

Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!

Categoryfinance/investing
Top 22,831
Global Rank
United States 15%
Top Market
+7%
Monthly Trend
43% Bounce
Engagement Signal

Monthly Visits

2,051,609

7.3% vs last month

Bounce Rate

43.4%

Pages / Visit

5.1

Avg. Session

4m 0s

Domain Age

11.1 years

Traffic

#22,831Global Rank
#17,713Country Rank (840)
#170Category Rank · Investing
Traffic Trend
7.3%
Traffic Sources
Organic Search
10.1%
Direct
68.4%
Social
4.6%
Referral
9.0%
Paid
0.9%
Email
7.0%

Strong brand recognition: 68.4% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
15.5%
🇹🇼TaiwanTW
7.5%
🇬🇧United KingdomGB
6.7%
🇲🇽MexicoMX
4.7%
🇨🇾CyprusCY
3.8%
Top 3 countries account for 29.6% of traffic

SEO & Keywords

Top Keywords
Keyword
kyc87.0K$2.33$1.1K
sumsub51.8K$11.38$40.4K
winzir4.0K$0.21$1.1K
sumsub id1.8K$10.16$1.7K
sumsub careers1.2K$0.00$1.0K
SERP Rankings
KeywordRanking URL
sumsub#1🏠sumsub.com/46,670$10.57
liveness check#3📄sumsub.com/blog/face-liveness-detection/1,560

Growth Readout

Direct traffic at 68% — strong brand recognition

Global rank top 22.8K — established player in the space

How does sumsub.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

didit.me

didit.me

🔗 2 keyword overlap

The Didit blog, product launches, fraud research, identity standards (eIDAS, MiCA, AMLD6), and the math behind verification.

714.9K/mo+14%Mar 2023

Shares 2 keywords including "kyc"

seon.io

seon.io

🔗 2 keyword overlap

Synthetic identity theft and synthetic identity fraud confound online businesses. Here's how your fraud prevention tools should help.

203.2K/mo+16%Mar 2015

Shares 2 keywords including "sumsub"

Report based on data from May 2026

See a sample report