tcgplayer.com

DR 82by AhrefsMedium Opportunity · 60/100

About

buy magic: the gathering cards, yu-gi-oh! cards, pokémon cards, one piece ccg, digimon tcg, flesh and blood, lorcana, ccg supplies, and more.

Categorygames/games

Top 853

Global Rank

United States 84%

Top Market

+6%

Monthly Trend

28% Bounce

Engagement Signal

Monthly Visits

35,243,676

↑6.4% vs last month

Bounce Rate

28.1%

Pages / Visit

10.0

Avg. Session

6m 47s

Domain Age

21.6 years

Traffic

#853Global Rank

#219Country Rank (840)

#1Category Rank · Games

Traffic Trend

↑6.4%

Traffic Sources

Organic Search

36.8%

Direct

45.7%

Social

3.4%

Referral

3.6%

Paid

8.8%

1.7%

Strong brand recognition: 45.7% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

83.8%

🇨🇦CanadaCA

2.6%

🇦🇺AustraliaAU

1.4%

Top 3 countries account for 87.9% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
tcgplayer	681.8K	$0.55	$2008.6K
tcg	188.4K	$0.57	$185.3K
tcg player	159.7K	$0.56	$292.0K
ascended heroes etb	75.4K	$0.82	$59.3K
bubble mew	48.2K	$0.71	$45.8K

SERP Rankings

Keyword			Ranking URL
pokemon card price checker	#2	📄	www.tcgplayer.com/categories/trading-and-collectible-card-games/pokemon/price-guides?srsltid=AfmBOory08kj26fLVp_U2AeEtbYZQtL3Z05uAz4bFq6Ti0szVAigAyzA	5,120	$0.45
card scanner	#4	📄	www.tcgplayer.com/mobile-app?srsltid=AfmBOoqCQ9JWyXM6KjDMGAABeiBkfA8WiDfSHhOr7XRcxI_UCsK1x-pL	3,730	$0.89
pokemon card scanner	#9	📄	www.tcgplayer.com/mobile-app?srsltid=AfmBOoq-UdKtib9oXKhOROpC47fzG8bCG63xQkWIvTZUNcRd2HPgrZja	2,050	$1.03

Growth Readout

Traffic grew for 3 consecutive months (+12%, +4%, +6%) — clear upward momentum

Direct traffic at 46% — strong brand recognition

Bounce rate only 28%, avg session 407s — exceptionally high engagement

Global rank top 853 — established player in the space

Traffic concentrated in United States (84%) — high geographic dependency

How does tcgplayer.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.