thecolor.com
DR 49by AhrefsMedium Opportunity · 55/100
28y1998-08-05Domain Age
102.6K+9%Monthly Visits
Search 70%United States 42%Primary Channel
5Competitors

Product Identity

About

TheColor has the world's largest collection of Free Online Coloring Pages for kids. Color over 5,689+ pictures online or print pages to color and color by hand.

Categoryhobbies_and_leisure/crafts

Product Identity · Insight

Operating for 28 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

102,626

8.7% vs last month

Bounce Rate

38.2%

Pages / Visit

3.0

Avg. Session

1m 14s

Domain Age

27.8 years

#340,432Global Rank
#175,161Country Rank (840)
#354Category Rank · Crafts
Traffic Trend
8.7%

Growth Profile · Insight

Monthly visits of 102.6K with 1m14s average session. A moderate bounce rate (38%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
70.1%
Direct
24.0%
Social
2.0%
Referral
3.9%
Paid
0.0%
Email
0.0%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
42.1%
🇮🇳IndiaIN
7.6%
🇵🇰PakistanPK
3.9%
🇵🇭PhilippinesPH
3.6%
🇬🇧United KingdomGB
3.5%
Top 3 countries account for 53.6% of traffic
Top Keywords
Keyword
coloring pages131.8K$0.68$440
online coloring for kids2.6K$0.00$350
chien-shiung wu ez960$0.00$360
rose for coloring840$0.00$570
drawings coloring pages rainrow660$0.00$400
SERP Rankings
KeywordRanking URL
coloring pages#9🏠www.thecolor.com/132,400$0.81
online coloring#6🏠www.thecolor.com/8,710$1.80
coloring games online free#10🏠www.thecolor.com/1,230$0.84

Acquisition Engine · Insight

Search is the primary acquisition channel (70%), ranking for 5 keywords with traffic concentrated in United States (42%). Heavy reliance on one channel creates vulnerability.

How does thecolor.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

yaycoloringpages.com favicon

yaycoloringpages.com

yaycoloringpages.com

🔗 4 keyword overlap

Get the answers to your frequently asked questions about Yay! Coloring Pages.

125.5K/mo+3%May 2023

Shares 4 keywords including "coloring pages"

mondaymandala.com favicon

mondaymandala.com

mondaymandala.com

🔗 2 keyword overlap

On this page, you will find 30 action-packed basketball and NBA coloring pages that are all free to download and print! Like many sports enthusiast families, we immerse ourselves in the exciting world of professional basketball, following our favorite teams and players. If you, too, are looking to join in on the basketball fever, you're in for a real slam dunk!

2.4M/mo-11%Dec 2015

Shares 2 keywords including "coloring pages"

crayola.com favicon

crayola.com

crayola.com

🔗 2 keyword overlap

Get answers to common Crayola questions about products, tips, and creative ideas in our easy-to-use FAQ section.

1.4M/mo+7%Nov 1994

Shares 2 keywords including "coloring pages"

onelittleproject.com favicon

onelittleproject.com

onelittleproject.com

🔗 2 keyword overlap

Learn how One Little Project collects, uses, and protects information. We value your privacy and explain how data is handled for ads, email signups, and analytics.

422.5K/mo-22%Dec 2012

Shares 2 keywords including "coloring pages"

skiptomylou.org favicon

skiptomylou.org

skiptomylou.org

🔗 2 keyword overlap

Make the whole month of October fun with these Halloween Lunch Box Jokes. Halloween jokes for kids are silly and sure to get a giggle from your child.

210.2K/mo+23%Dec 2007

Shares 2 keywords including "coloring pages"

Competitive Landscape · Insight

Competes with 5 products. Closest competitor yaycoloringpages.com shares 4 keywords at 125.5K/mo — competition intensity is low.

Report based on data from May 2026

See a sample report