theinformation.com
DR 84by AhrefsMedium Opportunity · 50/100

About

The Information has a simple mission: deliver important, deeply reported articles about the technology business you won’t find elsewhere. Many of the most influential people in the industry turn to us for fresh information and original insight.

Categorynews_and_media
Top 51,791
Global Rank
United States 68%
Top Market
-8%
Monthly Trend
50% Bounce
Engagement Signal

Monthly Visits

1,233,956

7.5% vs last month

Bounce Rate

50.0%

Pages / Visit

2.1

Avg. Session

57s

Domain Age

24.4 years

Traffic

#51,791Global Rank
#15,717Country Rank (840)
#651Category Rank · News_and_Media
Traffic Trend
7.5%
Traffic Sources
Organic Search
25.8%
Direct
43.3%
Social
12.3%
Referral
6.9%
Paid
2.6%
Email
9.0%

Strong brand recognition: 43.3% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
68.1%
🇯🇵JapanJP
2.1%
🇬🇧United KingdomGB
2.1%
🇮🇳IndiaIN
1.8%
🇭🇰Hong Kong SAR ChinaHK
1.8%
Top 3 countries account for 72.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
google36.9M$1.08$6.5K
gemini ai19.2M$0.22$5.9K
mercor533.2K$0.98$4.1K
cerebras ipo146.1K$2.42$7.0K
the information42.8K$2.44$59.5K

Growth Readout

Direct traffic at 43% — strong brand recognition

Traffic concentrated in United States (68%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does theinformation.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

theverge.com

theverge.com

🔗 3 keyword overlap

Dockless electric scooters first started appearing on US city streets in 2017, and since then have exploded in popularity across the world. Like ride-sharing, these compact two-wheelers were eagerly adopted by riders, kicking off what is seen as a revolution in micromobility. They can be a fun and easy way to make short trips, and startups like Bird and Lime are using that to raise huge amounts of cash. But critics complain they block sidewalks and cause injuries, and cities have struggled to manage their growth, which suggests that the scooter wars have only just begun.

11.3M/mo-1%Nov 1998

Shares 3 keywords including "google"

the-decoder.com

the-decoder.com

🔗 3 keyword overlap

Twitter is running riot with a GPT-3 bot. But the underlying vulnerability could lead to major problems for applications with large language models that directly process data from users.

1.3M/mo+116%Jun 2022

Shares 3 keywords including "gemini ai"

ecosistemastartup.com

ecosistemastartup.com

🔗 3 keyword overlap

Descubre El Ecosistema Startup, tu plataforma de aprendizaje para emprendedores e inversores en startups de habla hispana.

369.7K/mo+59%Nov 2022

Shares 3 keywords including "gemini ai"

blog.google

blog.google

🔗 2 keyword overlap

Find the latest news on hardware devices from Google and all the things you can do with them.

15.0M/mo+52%Aug 2016

Shares 2 keywords including "google"

theregister.com

theregister.com

🔗 2 keyword overlap

Have we missed anything?

3.5M/mo-3%Jun 1996

Shares 2 keywords including "openclaw"

Report based on data from May 2026

See a sample report